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The 21 Zewo Standards

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Requirements for NPOs with the Zewo quality seal

If an NPO wants to use the Zewo quality seal, Zewo checks whether its 21 standards are met. The quality seal shows which NPOs have passed this test. Zewo regularly verifies whether certified NPOs still fulfil the requirements.

NPOs bearing the Zewo quality seal use donations purposefully, economically, and effectively. They provide information transparently and are trustworthy. The 21 Zewo standards lay down which requirements in particular are associated with this.

Zewo’s standards include ethical aspects. They require NPOs to be run and organized well, and to put appropriate controls in place. The Zewo bandwidths for key figures such as administrative costs ensure that NPOs are sufficiently efficient. The Zewo standards also create transparency. NPOs must make public statements about their activities, open up their books, and disclose vested interests. In addition, the Zewo standards promote responsible collaboration within networks. They make sure donations are collected fairly and that communication is responsible.

The 21 Zewo standards are established and broad-based. Donors and NPOs alike base their actions on them.

Ethical principles

Standard 1 | Public benefit status

The non-profit organization carries out a charitable activity.

  • More about this standard

    Charitable activity is defined as an activity by a legal entity based in Switzerland which provides services in the interests of the community. Within the meaning of the Zewo standards, non-profit organizations are classified as charities if they work in one or more of the following areas:

    • social needs
    • humanitarian needs
    • sociocultural needs
    • environmental, nature or animal protection

    Organizations which are not classified as charities within the meaning of the Zewo standards are organizations

    • whose primary purpose is to provide financial advantages for a restricted group of members.
    • which restrict the group of beneficiaries to a specific political, religious or ideological affiliation.
    • which are profit-oriented, unless their by-laws state that their profits are used to finance their own organization or to finance charitable organizations with the same or similar aims.
    • which are primarily geared to serving the financial interests of third parties which are not charitable organizations.
    • which are not deemed tax-exempt by the responsible cantonal tax office exclusively because they are charitable in nature or provide a public service.

    If the organization has a political, religious or other ideological orientation, the charitable activity must nevertheless be its main focus.

    Service providers specializing in non-profit organizations such as fundraising, event or PR agencies cannot be certified.

    Donor and funding agencies as well as other institutions that raise funds and which are non-profit organizations themselves and undertake their activities together with partner organizations can be certified if they bear joint responsibility for and control the provided service.

  • Explanatory note

    What must be submitted?

    Articles of association, tax exemption, annual report, annual financial statements; if required: breakdown of project expenditure by charitable and other services, description of specific services

    How is the standard checked?

    As a rule, the standard is met if according to its articles of association the organization pursues according to its articles of association a charitable purpose in accordance with this standard and its actual activities are in line with this. Another important indication of an organization’s charitable status is its exemption from cantonal profit and capital tax and from direct federal tax. The organization must have been involved in this charitable activity for at least two years before it can be awarded the Zewo quality seal. In case of doubt, an individual assessment is made as to whether the organization falls under the exclusion criteria in accordance with para. 3 or not. In particular, it is assessed if there is a significant connection to related parties or third parties with economic interests. If the organization has a political*, religious or other ideological orientation and it is not clear whether the charitable activity is the main focus or not, it will be assessed if at least 50% of the project expenditure can be allocated to charitable activities.

    * Political activities include: Applications of direct democratic instruments in the form of initiatives, referendums or petitions and their launch with signature collections. Active support of a voting or election campaign. Lobbying in the context of the use of direct democratic instruments and political rights. Expenditure on issue campaigns is not defined as a political activity as long as they do not involve voting or election campaigns. This is a socio-political activity which is classified as charitable project activity.

Zewo-Standard 2 Integrität

Standard 2 | Integrity

The organization acts ethically and with integrity.

  • More about this standard

    The following principles apply to all sectors:

    • Honesty: Charitable organizations act honestly, communicate truthfully and work to retain the trust of the general public.
    • Transparency: Charitable organizations provide transparent information. They make it clear to the general public what type of organization they are and what their background and ideological orientation is. They file fair and timely accounts which provide a comprehensive and truthful view of their structure, activity and use of funds.
    • Integrity: Charitable organizations comply with the law and maintain their integrity.
    • Respect: Charitable organizations act respectfully and are mindful of human dignity. Their actions are consistent with the prevailing social and cultural conditions.
    • Responsibility: Charitable organizations act responsibly and focus their activity firmly on their designated purpose. In particular, they take underlying values into account and protect the interests of donors, clients and the general public.
    • Effectiveness: Charitable organizations act efficiently, effectively and sustainably. They use the funds donated to them for the designated purpose and ensure that honorary boards, volunteers and employees work together effectively.
  • Explanatory note

    What must be submitted?

    Legally signed application/questionnaire from the organization for review by Zewo, annual report, donation appeals or other publications, website is reviewed.

    How is the standard checked?

    With the application, the organization commits itself to comply with the standard. If no obvious, repeated, or gross violations, in particular regarding transparency, can be observed, the standard is deemed to have been met. Any information from third parties will be considered.

Management and Organization

Zewo-Standard 3: Leitung

Standard 3 | Governing bodies

The governing bodies meet their responsibilities.

  • More about this standard

    As the supreme governing body of an association, the general meeting of the members or delegates determines the principles of the organization. In the case of foundations, the board of directors determines the principles of the organization in accordance with the foundation charter. This applies analogously to organizations with a different legal form.

    The board of directors is normally the board of trustees for foundations and the committee for associations. As the strategic governing and supervisory body, it has a medium- and long-term governing and supervisory function. The board of directors bears overall responsibility for the organization, in particular for its business activity, administration and use of funds, risk management and internal control.

    The Chairperson heads the board of directors and ensures that it works efficiently and effectively. The board of directors determines the structures and procedures required for performance of its duties and monitors these on a regular basis.
    Under its supervision and responsibility, the board of directors may delegate tasks to the executive management and appoint standing or temporary committees.

    The composition, assignment, competence, duration and responsibility of the committees must be defined and in the case of standing committees, recorded in a directive.

    The board of directors takes responsibility for tasks that are not explicitly assigned to other bodies.

  • Explanatory note

    What must be submitted?
    Articles of association, minutes of meetings of the last two years; if available: Regulations on the responsibilities of the governing bodies (e.g. rules of procedure, competence regulations, job descriptions, etc.); depending on the situation: regulations regarding committees.

    How is the standard checked?
    An individual assessment is made as to whether the highest governing body is functional and fulfills its role. The criteria for this are meeting frequency, participation, quorum, recorded business, reporting, structures and procedures.

Zewo-Standard 4: Unabhängigkeit

Standard 4 | Independence

The board of directors comprises at least five mutually independent members.

  • More about this standard

    None of the members of the board of directors is closely related* or related by marriage or married to another member, or in a long-term partnership with another member.

     If the board of directors comprises at least seven members, two of them may be personally related as defined in no. 2 above.

    If the board of directors has more than nine members, it must ensure that adequate decision structures are in place.

    Members possess the skills required for meeting their responsibilities. Efforts must be made to ensure that the members of the board of directors are suitably diverse.

    A regular term of office is four years maximum. Re-election is possible. The board of directors organizes the renewal of its members in good time.

    * The following are considered closely related: first-degree (parents/children), second-degree (siblings/grandparents/grandchildren), and third-degree relatives (nephews/nieces).

  • Explanatory note

    What must be submitted?
    Declaration, annual report, articles of association; if available: Commercial registry entry is checked.

    How is the standard checked?
    The number of independent members must be in accordance with the standard. An individual assessment is made as to whether the essential competencies are present. Depending on the situation, the desired heterogeneity, the renewal of the members and the decision-making structures are also assessed.

Zewo-Standard 5: Interessenbindung

Standard 5 | Vested interests

Vested interests are transparent and conflicts of interest are avoided.

  • More about this standard

    Members of the board of directors disclose vested interests which are relevant to the activity of the organization in the annual report or on the organization’s website.

    If the interests of the organization clash with the interests of members of the board of directors or their associates, these interests are disclosed to the board of directors. In such cases, the member concerned abstains.

    Members of the board of directors must abstain if they or an individual or legal entity associated with them is involved in a transaction.

    Transactions by the organization with members of the board of directors or their associates must ultimately be concluded on the same terms as those with third parties.

    Important transactions with associates* of the organization are disclosed in the notes to the annual financial statement.

    * ‘Associates‘ are defined in Swiss GAAP FER 15. In addition, according to the notes on Swiss GAAP FER 21, organizations whose purpose is coordinated with the charitable NPO are also classified as NPO associates. Examples of associates of charitable NPOs are:  Current and former members of the board of directors (e.g. Committee of the Association, Board of Trustees) and executive management; organizations controlled by members of the board of directors; organizations over which the charitable non-profit organization exercises a significant influence (e.g. through representation in the board of directors); members, benefactors, founders of the organization who exercise a significant influence; supporters’ association of the charitable NPO; organizations with which the NPO has a common market presence.
    Individual project partners are not classified as associates unless other factors indicate a significant influence on the part of the NPO.

  • Explanatory note

    What must be submitted?
    Declaration, annual report, annual financial statements, website is checked; depending on the situation: regulations concerning the handling of vested interests or the awarding of contracts, code of conduct, etc.

    How is the standard checked?
    The standard is generally met if there are no relevant vested interests. If there are, they must be disclosed in accordance with the standard and the rules on conflicts of interest must be observed.

Zewo-Standard 5: Gewaltentrennung

Standard 6 | Separation of power

The board of directors and executive management are kept separate in terms of both their members and their functions.

  • More about this standard

    A member of the board of directors may not simultaneously be the executive director or a member of executive management.

    A member of the board of directors may not be related by birth or marriage or married to the executive director, or be in a long-term partnership with him/her.

    The executive director may only have an advisory role on the board of directors.

    Employees of the organization, with the exception of the representation of employees, may not be members of the board of directors.

    The segregation of duties between the board of directors as a strategic governing and supervisory body and executive management must be stipulated in writing with a clear definition of tasks, competences and responsibilities.

    Personal separation of powers may be waived if the organization does not employ any staff and if the operational tasks of the honorary members of the board of directors are performed in such a way that segregation of duties is ensured.

  • Explanatory note

    What must be submitted?
    Declaration, annual report, articles of association; if available: regulations regarding the responsibilities of the governing bodies (e.g. rules of procedure, rules of competence, job descriptions, etc.), entry in the commercial registry is checked.

    How is the standard checked?
    Personal independence must be ensured in accordance with the standard and the functional separation of the organization must be appropriately regulated in writing. For organizations without employees, the functional separation of powers is assessed individually. The criteria for this are the distribution of tasks and decision-making powers as well as control among the members of the highest governance body.

Zewo-Standard 7: Interne Kontrolle

Standard 7 | Internal control

The organization has appropriate internal controls and a suitable risk management system.

  • More about this standard

    The board of directors takes care of appropriate internal controls and a suitable risk management system as regards

    • achieving the strategic goals of the organization
    • effective and efficient performance
    • transparent and honest reporting, accounting and communication
    • compliance with laws, standards and values of the organization (compliance)
    • preventing and combating corruption

    The organization applies the following controls in particular:

    • Collective signatory powers generally apply for legally binding transactions.
    • Collective signatory powers generally apply for payment transactions.
    • Single signature exceptions must be set down in writing and suitably restricted.
    • There is an appropriate segregation of duties.
  • Explanatory note

    What must be submitted?
    Minutes of meetings of the last two years, regulation on signing authority or declaration thereof; if available: Documentation on internal control (e.g. ICS, risk management, compliance), competence regulations, documentation on other certifications (VMI, ISO, …)

    How is the standard checked?
    It is generally assumed that for large organizations (> CHF 10 million balance sheet total / > CHF 20 million turnover / > 50 FTE), the top management body is responsible for ensuring an appropriate control environment, suitable control instruments and adequate risk management. In the case of smaller organizations, the highest management body can also directly control the activity itself. The regulation of signatory powers must comply with the standard.

Zewo-Standard 8: Vergütungen

Standard 8 | Remuneration

The members of the board of directors generally provide their services on an honorary basis, but may receive modest remuneration under the following conditions. Appropriate remuneration is paid to employees.

  • More about this standard

    The following applies to ordinary tasks of members of the board of directors as the strategic governing and supervisory body:

    • Except for any employee representatives, members of the board of directors do not have a paid relationship with the organization as defined by labour law.
    • Moderate remuneration may be paid to members of the board of directors for particularly time-consuming work.
    • Actual expenses may be reimbursed or remunerated by an appropriate flat-rate allowance.
    • The amount of any remuneration must take into account the size and charitable nature of the organization.
    • The total amount of all remuneration is assessed. The form in which this was paid (e.g. hourly, daily or other rates, official, annual, meeting, expense or other flat-rate allowances) is immaterial. Reimbursement of documented expenses which are not covered by flat-rate allowances is not included in remuneration.
    • Any remuneration must be clearly, transparently and objectively defined by decision of the board of directors.

    Members of the board of directors may take on paid tasks in the form of a mandate on the following conditions:

    • The board of directors retains its supervisory obligation.
    • The separation of powers between the strategic governing and supervisory body and the operational business is not compromised or the task concerned is an exceptional time-limited task.
    • The task and its duration and remuneration must be defined by decision of the board of directors.
    • Remuneration must not be higher than the normal rate in the mandated sector.

    The total remuneration in no. 2) and 3) includes all remuneration paid by the organization. It must be consistent with the size and charitable nature of the organization and the time involved.

    The following applies to employees and the executive management: Remuneration must be consistent with requirements, qualifications, responsibility and work performance. Salaries for the members of the executive management must also be in line with the levels in effect in other similar charitable organizations.

    The total of the remuneration paid to members of the board of directors and the total of the remuneration paid to members of the executive management must be disclosed in the notes to the annual financial statement in accordance with Swiss GAAP FER 21.

    Remuneration paid to the Chairperson must also be shown separately.

    Mandates to members of the board of directors must be reported in the notes to the annual financial statement as transactions with associates, in accordance with Swiss GAAP FER 21.

    Individual payments to members of the board of directors and payments to the executive director must be disclosed separately to Zewo.

    With regard to the assessment of the compensation of board members or executive managers, Zewo recommends consulting the Zewo remuneration calculator prior to filling job vacancies or revising compensation regulations, for example. The calculator is based on Zewo’s latest compensation survey. NPOs use it to ascertain whether standard 8 is being complied with.

  • Explanatory note

    What must be submitted?
    Declaration of remuneration and expenses paid to members of the highest governing body, declaration of remuneration to the CEO, resolutions of the highest governing body regarding remuneration and any mandates.

    How is the standard checked?
    Compensation for members of the highest governing body and for the CEO are considered to be appropriate if they are within the ranges* for comparable functions in other certified organizations**. Assignments/mandates must be issued, concluded, and disclosed in accordance with the standard. Remuneration must be determined and disclosed in accordance with the standard. In the case of a very high total remuneration (for ordinary activities and mandates), this will be assessed on a case-by-case basis.

    * The bandwidths are determined based on periodic surveys of organizations with the Zewo quality seal and  are considering the relevant scientifically verifiable explanatory factors (remuneration study/wage calculator).
    **If, in justified exceptional cases, there are no comparable functions in other certified organizations, the assessment can be made based on similar functions in comparably sized public service organizations at a similar location. The comparison must be made by the organization and must be comprehensible to Zewo.

Performance

Zewo-Standard 9: Effizienz

Standard 9 | Efficiency

The organization uses its funds efficiently for its designated purpose and the associated administration and funding.

  • More about this standard

    The percentage of the organization’s total expenses spent on projects and services is within the range for similar organizations* and is at least 65%. In other words, the maximum percentage spent on administration and funding is 35%.

    The percentage of the organization’s total expenses spent on fundraising and advertising is within the range for similar organizations* and is 25% at most.

    * The limits applicable in a given situation are based on the relevant latest Zewo study of key figures. Zewo uses the cost calculator developed on the basis thereof to ascertain whether standard 9 has been complied with.

  • Explanatory note

    What must be submitted?
    Annual financial statement with key figures according to Zewo methodology or declaration

    How is the standard checked?
    It is assessed whether the declared key figures essentially correspond to the Zewo methodology. In particular, allocations to projects and services must be comprehensible. The two key figures are assessed on a case-by-case basis using the threshold values for comparable organizations. The criteria of size, structure and financing of the organization are considered. If the key figure is distorted by special, comprehensible factors (e.g. volunteer work), this must be considered an exception. The proportion of fundraising and advertising in relation to donation income is assessed for orientation purposes but is not part of the standard.

Zewo-Standard 10: Wirkung

Standard 10 | Impact

The organization is designed to be as effective as possible.

  • More about this standard

    The organization continually monitors the effectiveness of its core activity. It defines goals accordingly. These goals are regularly audited. The associated responsibilities are clear.

    The following questions are used to check the effectiveness of the organization’s actions:

    • What do we as an organization want to achieve?
    • What strategies should we use to achieve these goals?
    • What resources and skills do we have to implement these strategies?
    • How do we know whether we are making progress?
    • What have we achieved so far and what have we still not achieved?

    The organization incorporates the topic of effectiveness in an appropriate form in its public reports.

  • Explanatory note

    What must be submitted?
    Written impact objectives at organizational and/or service or project level, annual report and/or other reports with relevant information; if required: explanations of the process and responsibilities for the development and review of impact objectives.

    How is the standard audited?
    The standard is essentially fulfilled if the organization has defined impact objectives and reports on the topic of impact in its public reporting. In addition, the impact orientation of the organization is assessed individually.

Zewo-Standard 11: Reserven

Standard 11 | Reserves

The organization has appropriate reserves.

  • More about this standard

    The organization is not overindebted, the organization’s capital (unrestricted net assets) is positive.

    The organization capital (excluding the fund capital) covers the total expenses of the organization for at least three and at most 18 months. If the organization capital (unrestricted net assets) falls outside this range, the organization defines reserve targets which it considers to be appropriate to the situation. It must justify these and, if necessary, take appropriate measures to reach these targets.

    The organization capital (unrestricted net assets) plus fund capital (restricted funds) covers the organization’s total expenses for at least three and at most 24 months. If the organization capital (unrestricted net assets) plus fund capital (restricted funds) falls outside this range, the organization defines reserve targets which it considers to be appropriate to the situation. It must justify these and, if necessary, take appropriate measures to reach these targets.

    If at least one of the two key figures lies above the upper limit of the bandwidth, any operationally utilized real estate and operationally necessary assets of the organization are taken into account. If this is the case, these can be deducted from the organization capital or the fund capital, depending on the funding model. If the key figures are subsequently within the bandwidths in accordance with no. 4 above, the organization need not define any reserve targets.

  • Explanatory note

    What must be submitted?
    Annual financial statements; if required: description of the reserve targets and related measures

    How is the standard checked?
    The standard is met if the two key figures are within the ranges specified in the standard. Otherwise, the organization must have defined reserve targets. If one of the two key figures is above the upper range, it is considered whether the organization has real estate or tangible assets used for operational purposes. If this is the case, these can be deducted from the organizational or fund capital depending on the financing. If the key figures are afterwards within the ranges in accordance with Standard 11, the organization does not have to define any reserve targets. The organization must not be overindebted.

Zewo-Standard 12: Transparenz

Standard 12 | Transparency

The organization is transparent.

  • More about this standard

    The organization reports annually on all its activities. This includes an annual report with a section on services provided as well as an audited annual financial statement in accordance with Swiss GAAP FER, especially taking Swiss GAAP FER 21 into account.

    The annual report and audited annual financial statement must be prepared within six months of the end of the business year, presented to the responsible body for approval, and published. If, in exceptional circumstances, this deadline cannot be met, Zewo may grant an extension in written, justified cases and in accordance with the statutory requirements.

    Annual reporting may be undertaken in purely digital format as a text document, e.g. a PDF. The organization must offer its annual reports (annual report and auditor’s report together with the complete audited annual financial statements in accordance with Swiss GAAP FER) on its website. They must be freely accessible and easy to find for downloading.

    If the annual report clearly indicates that the complete audited annual financial statements have been published on the website, the annual report and the complete audited annual financial statements may be published in two separate documents. This indication is also necessary if only summaries or excerpts of the audited annual financial statements, e.g. the balance sheet and operating statement, are included in the annual report.

    The annual report and the website must include at least the following information:

    • The organization’s purpose and objective
    • The members of the board of directors
    • The members of executive management
    • A summary of the services provided in the reporting period (annual report) / an overview of the fields of activity (website)
    • Statements on the topic of effectiveness in accordance with standard 10

  • Explanatory note

    What must be submitted?
    Annual report, annual financial statements; if available: other components of the annual report

    How is the standard checked?
    The annual report must meet the requirements of the standard and be published on the website. The section on the services provided must meet the requirements of Swiss GAAP FER 21, sections 26-28 (content requirements) and 48-49 (qualitative requirements).

Finances

Zewo-Standard 13: Jahresrechnung

Standard 13 | Annual financial statement

The annual financial statement provides a true and fair view of the financial position, results of operations and cash flows.

  • More about this standard

    The organization prepares its annual financial statement in accordance with Swiss GAAP FER accounting standards and applies Swiss GAAP FER 21 – Accounting for charitable non-profit organizations.

    Fundraising and general advertising expenses as well as administrative expenses are calculated and reported using the methods published by Zewo.

  • Explanatory note

    What must be submitted?
    Audit report with audited annual financial statements, comprehensive report of the auditors in the case of an ordinary audit; if available: Management letter from the auditors

    How is the standard checked?
    In principle, the auditors of the organization have the task of auditing and confirming that the annual financial statements have been prepared in accordance with the relevant provisions of Swiss GAAP FER.

    Charitable non-profit organizations that exceed two of the size criteria of FER 1, point 2 (balance sheet total of CHF 10 million, annual turnover of CHF 20 million, 50 full-time employees on an annual average) in two consecutive years must apply the framework concept, Swiss GAAP FER 21, the core FER (Swiss GAAP FER 1 to 6) and the other Swiss GAAP FER (Swiss GAAP FER 10 to 28). Smaller organizations must apply at least the framework concept, Swiss GAAP FER 21 and the core FER (Swiss GAAP FER 1 to Swiss GAAP FER 6). If the organization is subject to consolidation, Swiss GAAP FER 30 must also be applied.

    Zewo verifies that there are no significant deviations from this. Important provisions of Swiss GAAP FER and FER 21 are in particular: clarity of accounting, informative value and transparency for donors, consolidation of controlled organizations, disclosure and accounting of earmarked donations, disclosure of relevant information in the notes.

Zewo-Standard 14: Revision

Standard 14 | Auditing

The annual financial statement is audited by independent and professionally qualified auditors.

  • More about this standard

    The organization has its annual financial statement audited in accordance with Swiss GAAP FER by independent, professionally qualified auditors:

    • If the organization is legally obliged to perform an audit, it has a limited or ordinary audit carried out on the annual financial statement in accordance with legal requirements.
    • If the organization is not legally obliged to perform an audit, it at least has a review carried out in accordance with Swiss auditing standards by EXPERTsuisse.
    • It appoints a certified auditor or audit expert to perform the audit.
    • Organizations which are not legally obliged to perform an audit and are small* may also appoint an uncertified auditor, provided said auditor has similar professional qualifications.
    • The auditor must at least meet legal requirements on independence in order to perform a limited audit.

    The auditor produces a written report on the results of the audit. Depending on the type of audit, the report contains:

    • the auditor’s opinion on whether the annual financial statement provides a true and fair view of the financial situation, results of operations and cash flows in accordance with Swiss GAAP FER or
    • at the minimum, a statement on whether the auditor has discovered facts indicating that the annual financial statement does not provide a true and fair view of the financial situation, results of operations and cash flows in accordance with Swiss GAAP FER.

    * This means that two of the following criteria have been met: Balance sheet total < CHF 2 million; turnover < CHF 1 million; FTE <10.

  • Explanatory note

    What must be submitted?
    Audit report with audited annual financial statements, comprehensive report of the auditors in the case of an ordinary audit; if available: Management letter from the auditors

    How is the standard checked?
    Large foundations (> CHF 20 million balance sheet total / > CHF 40 million turnover / > 250 FTE) and large associations (> CHF 10 million balance sheet total / > CHF 20 million turnover / > 50 FTE) must have an ordinary audit, smaller foundations a limited audit or a voluntary audit in accordance with Swiss auditing standards, smaller associations a review or a voluntary audit in accordance with Swiss auditing standards. The auditors must meet the requirements of the standard (accreditation and independence). The audit report must confirm Swiss GAAP FER. It is checked whether the auditor’s report shows any deviations from the Zewo standards or not.

Zewo-Standard 15: Anlagen

Standard 15 | Investments

Any investments made by the organization are sustainable and in accordance with investment regulations.

  • More about this standard

    If financial investments and the value of any investment property exceed CHF 2 million, the organization puts investment regulations in place.

    These regulations consider the risk tolerance and liquidity requirements of the organization, the income objectives of its financial investments and the purpose of the organization. The regulations also address social and ecological factors as well as good governance criteria.

  • Explanatory note

    What must be submitted?
    Annual financial statements; if required: investment regulations

    How is the standard checked?
    If there are corresponding investment assets, investment regulations approved by the highest governance body must be available. An assessment is made as to whether the investment regulations consider environmental, social and governance aspects. This can be based on or with reference to the following two common standards, for example: Environmental, social and corporate governance ESG and Socially responsible investing SRI. There must be no recognizable violations of the investment regulations.

Networks

Zewo-Standard 16: Nationale Netzwerke

Standard 16 | National networks

Umbrella associations promote compliance with standards among their affiliated organizations.

  • More about this standard

    If the organization is part of a national network with a nationwide or supra-regional organization (umbrella/parent organization) and legally autonomous, regional or themed sections with a similar name and similar aim (sub-organizations), the following applies:

    • The parent organization works to ensure that sub-organizations comply with the Zewo standards and are assessed accordingly.
    • Parent organizations disclose the names of sub-organizations which are assessed for compliance with the Zewo standards and those which are not.
    • Parent organizations and sub-organizations which transfer funds to another member of the network take appropriate steps to ensure that such funds are used for their designated purpose.
    • There is a simplified first certification and re-certification procedure for small* sub-organizations. The simplified procedure takes account of the fact that the parent organization promotes and monitors its sub-organizations‘ compliance with the Zewo standards.

    Organizations that belong to a heterogenous umbrella organization or are affiliated into a loose alliance are not considered sub-organizations in the sense of no. 2 above, and must undergo separate auditing.

    If a legally autonomous benefactors’ association or similar belongs to a charitable NPO, it may obtain the quality seal as a sub-organization, using the simplified procedure.

    *This means they receive less than CHF 4 million in donations and two of the following criteria have been met: Balance sheet total < CHF 10 million; turnover < CHF 20 million; FTE <50

  • Explanatory note

    What must be submitted?

    How is the standard checked?
    In principle, the standard is met if all sub-organizations of a parent organization agree to be audited for compliance with the Zewo standards. Otherwise, the parent organization should explain its policy regarding the sub-organizations, explain how it ensures that the funds passed on are used for the intended purpose and disclose the sub-organizations that have not been audited. The (simplified) audit of sub-organizations is set out in the regulations for the Zewo seal of approval.

Zewo-Standard 17: Internationale Netzwerke

Standard 17 | International networks

The fundraising organization is responsible for ensuring that the funds donated to it are used for their designated purpose.

  • More about this standard

    If the organization is part of an international network, it remains responsible for the use of the funds donated to it. Responsibility may not be transferred to head office, another member of the international network, or a local partner organization. In particular:

    • It uses the project funds primarily for projects and programs which it carries out itself or which are carried out, controlled and assessed with partner organizations, under its joint responsibility.
    • It ensures that other funds transferred to the international network are also used for their designated purpose.
  • Explanatory note

    What must be submitted?
    Articles of association; if required: agreements with the international network, job descriptions, evidence of the earmarked use of funds in the international network (e.g. annual financial statements, confirmation from the auditors)

    How is the standard checked?
    An individual assessment is made as to whether the organization meets the following criteria: More than half of the project funds are used for specific projects under the organization’s joint responsibility. It has appropriately qualified personnel in the areas of implementation, monitoring, and evaluation of development cooperation projects. The highest management body of the organization sets its own strategic priorities. The organization can largely decide on the use of its resources itself and terminate support for projects and programs of its own accord. The organization must also explain how it ensures that the remaining funds are used for the intended purpose and how this is ensured within the international network.

Fundraising and communication

Zewo-Standard 18: Spendenwerbung

Standard 18 | Fundraising campaigns

The organization raises funds fairly and allocates donations to the stated objectives and purposes.

  • More about this standard

    Fundraising organizations respect the fact that donations are voluntary. The decision to donate is not compromised by pressure, unrealistic exaggerations or understatements, distorted content, force, intimidation or by fueling fears. In particular, this means:

    • One-off donations should not create an obligation to become a member of an organization.
    • A suitable withdrawal period must be allowed for types of support whereby donors commit to specific amounts and time periods.
    • Fundraising campaigns must not send out unordered goods against invoice.
    • If organizations use small gift inserts when collecting donations, they must ensure that these are ecologically and socially sustainable, and periodically analyze the impact thereof. If existing donors don’t want any gift inserts, the organization must forego the use thereof for these people.

    Fundraising organizations communicate honestly and unambiguously. Their fundraising campaigns use verifiable facts and provide correct and detailed information on the costs of fundraising and advertising, as well as administrative expenses.

    Fundraising organizations respect the wishes of the donors. They clearly explain the purpose of their collections. Donations made for a designated purpose are recorded and shown separately. If an organization wishes to use the collected donations freely in the context of the organization’s purpose, this must be made clear in the fundraising appeal.

    Organizations that offer several payment means for transferring individual donations must tell donors – for instance on the organization’s website or in their fundraising appeals – which means of payment incurs the lowest transfer and processing fees. Where possible, they should avoid using payment means associated with percentage transaction fees that are disproportionately high based on the actual effort involved. 

    Fundraising organizations are aware that collection involving direct contact, e.g. by phone or SMS, door-to-door and in public areas, is a particularly sensitive way of raising money. They must take particular care that such fundraising is not intrusive and does not make the addressed or visited individual feel compelled to donate. The conversation or visit must be halted immediately if the contacted person makes it clear that they do not wish to continue the conversation. Organizations must therefore be especially diligent in selecting their partner companies and staff, train them comprehensively, and take care during direct-contact fundraising that ethical principles such as honesty, respect, and dignity are upheld.

    Fundraising organizations respect the rights of the individuals they support, especially children, and protect their dignity. Their fundraising does not use materials or methods which undermine this dignity. To protect children, they do not use sponsorship-based advertising, whereby an individual child is selected and the sponsor is asked to contact the child abroad (individual child sponsorship).

    Fundraising organizations respect the law. They do not accept cash which they have to assume to be the proceeds of criminal activity.

    Fundraising organizations protect their independence. They do not accept money which compromises their freedom of decision or freedom of expression.

  • Explanatory note

    What must be submitted?
    Appeals of collection, documents used for direct dialog, declaration; if available: Guidelines for the acceptance of funds

    How is the standard checked?
    An individual assessment is made as to whether the appeals of collection or other fundraising documents meet the standard. The criteria for this are, in particular, presentation of the purpose of the collection, differentiation and recognizability of earmarked and free collections, clear, honest and respectful communication, as well as correct information about the costs of the fundraising. Actions and expressions of opinion must not be restricted by individual sources of funding. Complaints or information from third parties about possible breaches of the standard will be investigated.

Zewo-Standard 19: Datenschutz

Standard 19 | Data protection

The organization respects data protection and the privacy of affected natural persons, especially donors.

  • More about this standard

    Organizations abide by the applicable data protection legislation. In particular, they are aware of their information and documentation obligations, and safeguard the rights of data subjects. Personal data is collected only if required to satisfy the organization’s purpose, sparingly, and to the relevant necessary extent.

    Organizations may not sell, lease, or exchange the collected data or addresses of natural persons, especially donors, as well as of other groups of people, e.g. members, employees, volunteers, service recipients, relatives, interested parties, or other data subjects as per the data protection legislation. They may rent or buy new addresses from address brokers in line with the statutory framework. In this case, they must ensure data subjects are appropriately informed thereof no later than a month after their data is collected, for instance by referring to the data protection statement.

    If individuals no longer wish to be contacted or prefer to be contacted less frequently, fundraising organizations must respect these wishes quickly without raising obstacles. Where possible, this should also take place before personalized initial contact (e.g. to respect the Robinson list of the Swiss Dialog Marketing Association, SDV).

    Fundraising organizations have a clear, visible, easily accessible and up-to-date data protection statement on their website. The data protection statement meets the statutory requirements. It especially provides information on which personal data is collected and processed for what purposes. The data protection statement also names the fundraising organizations as well as a contact address which data subjects can contact with regard to data protection-related matters. The data protection statement also addresses any possible disclosure of personal data abroad and the rights of people deemed by law to be affected.

    The organizations must take appropriate technical and organizational measures to guarantee the safety of personal data. These measures relate in particular to data storage, access to data, as well as the unauthorized deletion of data. If data security is breached, the affected organization will meet its reporting and information obligations.

    The organizations ensure that their data are processed securely and adequately by third parties. They do so primarily by carefully selecting and instructing the contractors that process such data. They conclude agreements that regulate data processing. They also check the technical and organizational measures employed to guarantee the data security of processing third parties.

  • Explanatory note

    What must be submitted?
    Privacy policy on website, declaration

    How is the standard checked?
    The standard is met if no violations are identified. Complaints or information from third parties about possible breaches of the standard are checked. The privacy policy must be available on the website.

Zewo-Standard 20: Fundraisingpartner

Standard 20 | Fundraising partners

Responsibility for fundraising and communication remains with the organization, even when they collaborate with third parties.

  • More about this standard

    The following rules apply to organizations which collaborate with third parties on fundraising and communication:

    • The charitable organization decides for itself how it wishes to present its activity to the public. Responsibility for a campaign cannot be transferred. The charitable organization is responsible for ensuring that its partners also comply with essential requirements of Zewo concerning fundraising and communication.
    • All relevant data, in particular details of donors‘ addresses, remain the sole property of the charitable organization. They may not be passed on to third parties. This must be explicitly stated in respective agreements.
    • Access rights to the postal or bank accounts used for fundraising must always be held exclusively by the charitable organization.
    • The compensation of mandated fundraisers is generally based on the work involved. Fundraising organizations do not pay commissions in the form of a percentage of the funds raised. They do not enter into agreements under which third parties retain the donations once the charitable organization’s fundraising target has been reached. If success fees are agreed in connection with large donations, such agreements must be spontaneously disclosed to donors without being asked.
    • The major part of the salary of employees of the partner company must not be performance-related or dependent on success.
    • Fundraising organizations accept no prefinancing by their contractors.
    • If contractual partners have access to response data, the external partner must be contractually obliged to process such data only in the context of the order (no marking/“vaccination“).
  • Explanatory note

    What must be submitted?
    Contracts with external fundraisers, declaration

    How is the standard checked?
    The contractual agreements with external fundraisers must comply with the standard. Complaints or information from third parties about possible breaches of the standard are examined.

Zewo-Standard 21: Sammlungskalender

Standard 21 | Fundraising calendar

Large organizations coordinate their collection to gain new donors using addressed fundraising letters and unaddressed mailings as well as street and door-to-door collection according to Zewo’s fundraising calendar.

  • More about this standard

    Organizations that regularly undertake national or supra-regional* collections and campaigns to gain new donors, benefactors, or members are obliged to register if they have raised more than CHF 5 million in donations** over the previous two years.

    Every organization determines the number and duration of its collections itself. It is obliged to report these to Zewo by the stipulated deadlines and stick to reported dates. Zewo enters the dates into a clear calendar in a timely manner and ensures that they can be viewed by the other participating organizations.

    Every year, Zewo prepares an overview of the approval procedures and information obligations in each canton. It sends this to the organizations entered in the calendar and notifies the cantons about the collections definitively entered in the calendar. Zewo uses the signed power of attorney of the organizations to seek permission from the authorities to undertake the collections listed in the calendar.

    The following collections can be undertaken without being entered in the calendar:

    • Addressed mailings to fewer than 150,000 new addresses per quarter.
    • Unaddressed mailings to fewer than 250,000 households per quarter.
    • Fundraising letters targeted exclusively at the organization’ s members or existing donors.
    • Fundraising letters and unaddressed mailings for disasters in Switzerland or abroad.
    • Fundraising by e-mail.
    • Fundraising in the print media, on the radio, on television, online, or on social media channels.
    • Street collections and stand campaigns at fewer than ten locations simultaneously.
    • Door-to-door collection, on condition that the same organization does not visit the same address more than once a year.
    • Collections of in-kind donations (e.g. waste paper or clothing).

    * To determine whether a collection is nationwide, the permanent resident population as at 31.12.2011 in Switzerland’s seven main regions as defined by the Swiss Federal Statistical Office (FSO) can be used as a reference point:
        1. Lake Geneva region: Cantons of Geneva, Vaud and Valais 1.5 million
        2. Mittelland area: Cantons of Bern, Solothurn, Freiburg, Neuchâtel and Jura 1.77 million
        3. Northwestern Switzerland: Cantons of Basel and Aargau 1.08 million
        4. Zurich: Canton of Zurich 1.39 million
        5. Eastern Switzerland: Cantons of St. Gallen, Thurgau, Appenzell, Glarus, Schaffhausen, and Grisons 1.11 million
        6. Central Switzerland: Cantons of Uri, Schwyz, Obwalden, Nidwalden, Lucerne and Zug 0.76 million
        7. Ticino: Canton of Ticino 0.34 million
    These areas always include entire cantons and therefore only partially reflect the actual situation. However, they serve as a rough guide. Certain geographic variations are possible.

    ** According to Zewo donation statistics, the following income is included in donations: individual donations, member and benefactor subscriptions, sponsorships, events, legacies, donations by institutions  (e.g. NPOs, companies, churches, cantons, districts) as well as other and non-allocatable donations. Each individual case is examined as part of the test process.

  • Explanatory note

    What must be submitted?
    Annual financial statement; depending on the situation: registration form.

    How is the standard checked?
    Organizations that meet the admission requirements must register for the collection calendar and coordinate their collections in accordance with the standard. Complaints or information from third parties about possible breaches of the standard will be examined.