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The 21 Zewo Standards

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Requirements for NPOs with the Zewo quality seal

If an NPO wants to use the Zewo quality seal, Zewo checks whether its 21 standards are met. The quality seal shows which NPOs have passed this test. Zewo regularly verifies whether certified NPOs still fulfil the requirements.

NPOs bearing the Zewo quality seal use donations purposefully, economically, and effectively. They provide information transparently and are trustworthy. The 21 Zewo standards lay down which requirements in particular are associated with this.

Zewo’s standards include ethical aspects. They require NPOs to be run and organized well, and to put appropriate controls in place. The Zewo bandwidths for key figures such as administrative costs ensure that NPOs are sufficiently efficient. The Zewo standards also create transparency. NPOs must make public statements about their activities, open up their books, and disclose vested interests. In addition, the Zewo standards promote responsible collaboration within networks. They make sure donations are collected fairly and that communication is responsible.

The 21 Zewo standards are established and broad-based. Donors and NPOs alike base their actions on them.

Ethical principles

Standard 1 | Public benefit status

The non-profit organization carries out a charitable activity.

Zewo-Standard 2 Integrität

Standard 2 | Integrity

The organization acts ethically and with integrity

Management and organization

Zewo-Standard 3: Leitung

Standard 3 | Governing bodies

 The governing bodies meet their responsibilities.

Zewo-Standard 4: Unabhängigkeit

Standard 4 | Independence

The board of directors comprises at least five mutually independent members.

Zewo-Standard 5: Interessenbindung

Standard 5 | Vested interests

Vested interests are transparent and conflicts of interest are avoided.

Zewo-Standard 5: Gewaltentrennung

Standard 6 | Separation of power

The board of directors and executive management are kept separate in terms of both their members and their functions.

Zewo-Standard 7: Interne Kontrolle

Standard 7 | Internal control

The organization has appropriate internal controls and a suitable risk management system.

Zewo-Standard 8: Vergütungen

Standard 8 | Remuneration

The members of the board of directors generally provide their services on an honorary basis, but may receive modest remuneration under the following conditions. Appropriate remuneration is paid to employees.

Performance

Zewo-Standard 9: Effizienz

Standard 9 | Efficiency

The organization uses its funds efficiently for its designated purpose and the associated administration and funding.

Icon Standard 10

Standard 10 | Impact

The organization is designed to be as effective as possible.

Zewo-Standard 11: Reserven

Standard 11 | Reserves

The organization has appropriate reserves.

Zewo-Standard 12: Transparenz

Standard 12 | Transparency

The organization is transparent.

Finances

Zewo-Standard 13: Jahresrechnung

Standard 13 |  Annual financial statement

The annual financial statement provides a true and fair view of the financial position, results of operations and cash flows.

Zewo-Standard 14: Revision

Standard 14 | Auditing

The annual financial statement is audited by independent and professionally qualified auditors.

Zewo-Standard 15: Anlagen

Standard 15 | Investments

Any investments made by the organization are sustainable and in accordance with investment regulations.

Networks

    Zewo-Standard 16: Nationale Netzwerke

    Standard 16 | National networks

    Umbrella associations promote compliance with standards among their affiliated organizations.

Zewo-Standard 17: Internationale Netzwerke

Standard 17 | International networks

The fundraising organization is responsible for ensuring that the funds donated to it are used for their designated purpose.

Fundraising and communication

Zewo-Standard 18: Spendenwerbung

Standard 18 | Fundraising campaigns

The organization raises funds fairly and allocates donations to the stated objectives and purposes.

Zewo-Standard 19: Datenschutz

Standard 19 | Data protection

The organization respects data protection and the privacy of affected natural persons, especially donors.

Zewo-Standard 20: Fundraisingpartner

Standard 20 | Fundraising partners

Responsibility for fundraising and communication remains with the organization, even when they collaborate with third parties.

Zewo-Standard 21: Sammlungskalender

Standard 21 | Fundraising calendar

Large organizations coordinate their collection to gain new donors using addressed fundraising letters and unaddressed mailings as well as street and door-to-door collection according to Zewo’s fundraising calendar.

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Der Weg zum Zewo-Gütesiegel

Der Weg zum Zewo-Gütesiegel