{"id":5927068,"date":"2025-03-19T10:05:38","date_gmt":"2025-03-19T09:05:38","guid":{"rendered":"https:\/\/zewo.ch\/?p=5927068"},"modified":"2025-03-19T10:05:41","modified_gmt":"2025-03-19T09:05:41","slug":"news-nouvelle-etude-les-donateurs-et-donatrices-font-attention-au-label-de-qualite-zewo","status":"publish","type":"post","link":"https:\/\/zewo.ch\/fr\/news-nouvelle-etude-les-donateurs-et-donatrices-font-attention-au-label-de-qualite-zewo\/","title":{"rendered":"Les donateurs et donatrices portent attention au label de qualit\u00e9 Zewo"},"content":{"rendered":"\n<p>Le label de qualit\u00e9 Zewo est nettement plus connu en Suisse al\u00e9manique (53 %) qu&rsquo;en Suisse romande (31 %). En Suisse romande, la notori\u00e9t\u00e9 a toutefois fortement augment\u00e9 l&rsquo;ann\u00e9e derni\u00e8re. Le label de qualit\u00e9 a \u00e9t\u00e9 le plus souvent remarqu\u00e9 sur les documents d\u2019organisations d\u2019entraide certifi\u00e9es. En outre, cette \u00e9volution positive pourrait \u00eatre due \u00e0 la campagne men\u00e9e par la Zewo en Suisse romande pendant la principale p\u00e9riode principale des dons.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d226d4e1d5c&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"211\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/zewo.ch\/wp-content\/uploads\/2025\/03\/donateurs-trices-notori-t-label-de-qualit-1.png\" alt=\"Grafik 1 G\u00fctesiegel Bekanntheit\" class=\"wp-image-5927135\" srcset=\"https:\/\/zewo.ch\/wp-content\/uploads\/2025\/03\/donateurs-trices-notori-t-label-de-qualit-1.png 720w, https:\/\/zewo.ch\/wp-content\/uploads\/2025\/03\/donateurs-trices-notori-t-label-de-qualit-1-300x88.png 300w\" sizes=\"auto, (min-width: 960px) 75vw, 100vw\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Pour ces donatrices et donateurs, le label de qualit\u00e9 est un rep\u00e8re important. En Suisse romande, plus de la moiti\u00e9 d&rsquo;entre eux font toujours, presque toujours ou souvent attention \u00e0 ce label, et en Suisse al\u00e9manique, ils sont encore plus nombreux (63 %).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d226d4e22e5&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"228\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/zewo.ch\/wp-content\/uploads\/2025\/03\/donateurs-trices-attention-au-label-de-qualit-2.png\" alt=\"Grafik 2 G\u00fctesiegel Bekanntheit\" class=\"wp-image-5927138\" srcset=\"https:\/\/zewo.ch\/wp-content\/uploads\/2025\/03\/donateurs-trices-attention-au-label-de-qualit-2.png 720w, https:\/\/zewo.ch\/wp-content\/uploads\/2025\/03\/donateurs-trices-attention-au-label-de-qualit-2-300x95.png 300w\" sizes=\"auto, (min-width: 960px) 75vw, 100vw\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-plus-le-don-est-important-plus-le-label-de-qualite-est-considere\">Plus le don est important, plus le label de qualit\u00e9 est consid\u00e9r\u00e9<\/h2>\n\n\n\n<p>Les donatrices et donateurs particuli\u00e8rement engag\u00e9s sont plus sensibles au label de qualit\u00e9 Zewo. En Suisse al\u00e9manique, deux personnes sur trois ayant fait un don de plus de 200 francs au cours des douze derniers mois connaissent ce label. En Suisse romande, le taux de notori\u00e9t\u00e9 de ce label a augment\u00e9 de 34 \u00e0 40 % dans ce groupe important.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d226d4e286f&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"211\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/zewo.ch\/wp-content\/uploads\/2025\/03\/meilleurs-donateurs-trices-notori-t-du-label-de-qualit-2.png\" alt=\"Grafik 3 G\u00fctesiegel Bekanntheit\" class=\"wp-image-5927141\" srcset=\"https:\/\/zewo.ch\/wp-content\/uploads\/2025\/03\/meilleurs-donateurs-trices-notori-t-du-label-de-qualit-2.png 720w, https:\/\/zewo.ch\/wp-content\/uploads\/2025\/03\/meilleurs-donateurs-trices-notori-t-du-label-de-qualit-2-300x88.png 300w\" sizes=\"auto, (min-width: 960px) 75vw, 100vw\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Ce groupe, capital pour les organisations caritatives, accorde \u00e9galement une grande importance au fait qu&rsquo;une organisation soit certifi\u00e9e par le Zewo lorsqu&rsquo;il s&rsquo;agit de faire un don : en Suisse al\u00e9manique, deux tiers d&rsquo;entre eux le font toujours ou souvent, en Suisse romande, c&rsquo;est le cas pour plus de la moiti\u00e9 d\u2019entre eux.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d226d4e2d8b&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"228\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/zewo.ch\/wp-content\/uploads\/2025\/03\/meilleurs-donateurs-trices-attention-au-label-de-qualit-2.png\" alt=\"Grafik 4 G\u00fctesiegel Bekanntheit\" class=\"wp-image-5927144\" srcset=\"https:\/\/zewo.ch\/wp-content\/uploads\/2025\/03\/meilleurs-donateurs-trices-attention-au-label-de-qualit-2.png 720w, https:\/\/zewo.ch\/wp-content\/uploads\/2025\/03\/meilleurs-donateurs-trices-attention-au-label-de-qualit-2-300x95.png 300w\" sizes=\"auto, (min-width: 960px) 75vw, 100vw\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Utilisez le potentiel du label de qualit\u00e9 Zewo pour collecter des dons !<\/h2>\n\n\n\n<p>Le label de qualit\u00e9 Zewo est un gage de confiance. Utilisez-le de mani\u00e8re cibl\u00e9e pour encourager les dons. Utilisez le label dans votre communication avec les donatrices et donateurs, dans les lettres, les e-mails, les newsletters, les m\u00e9dias sociaux, sur votre site web, dans le rapport annuel ainsi que dans les publicit\u00e9s et sur les affiches. Il aura \u00e9galement un effet positif garanti sur la d\u00e9cision de faire un don s\u2019il est visible sur les bulletins de versement QR.<\/p>\n\n\n\n<p>Vous trouverez<strong> des mod\u00e8les gratuits pour une utilisation en ligne et hors ligne ici :<\/strong><\/p>\n\n\n\n<p><a href=\"\/fr\/votre-boosteur-de-dons\/\">Mod\u00e8les en ligne<\/a> \/ <a href=\"\/fr\/label-de-qualite\/\">Mod\u00e8les hors ligne<\/a> \/ <a href=\"\/fr\/collecter-des-dons-a-laide-du-bulletin-de-versement-qr\/\">Mod\u00e8les QR facture<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-on-donne-differemment-en-suisse-alemanique-et-en-suisse-romande\">On donne diff\u00e9remment en Suisse al\u00e9manique et en Suisse romande<\/h2>\n\n\n\n<p>En Suisse al\u00e9manique, 69 % des personnes interrog\u00e9es ont fait un don au cours des douze derniers mois, ce qui correspond \u00e0 une valeur stable. Le don m\u00e9dian reste \u00e0 200 francs, tandis que le don annuel moyen s&rsquo;\u00e9l\u00e8ve \u00e0 1 112 francs. En Suisse romande, 59 % des personnes interrog\u00e9es ont fait un don, ce qui repr\u00e9sente une baisse par rapport aux 65 % de l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. Le don m\u00e9dian s&rsquo;\u00e9l\u00e8ve ici \u00e0 120 francs, et le montant moyen donn\u00e9 sur l&rsquo;ensemble de l&rsquo;ann\u00e9e est de 430 francs par personne.<\/p>\n\n\n\n<p>Au niveau national, le don m\u00e9dian est rest\u00e9 stable \u00e0 200 francs au cours des quatre derni\u00e8res ann\u00e9es. Le don moyen a doubl\u00e9 depuis 2020, passant de pr\u00e8s de 492 \u00e0 957 francs. Ces chiffres soulignent combien il est important d&rsquo;\u00e9tablir une relation de confiance avec les donatrices et donateurs et de les encourager \u00e0 donner.<\/p>\n\n\n\n<p><strong>Base de l&rsquo;\u00e9tude<\/strong><\/p>\n\n\n\n<p>L&rsquo;enqu\u00eate en ligne a \u00e9t\u00e9 r\u00e9alis\u00e9e par YouGov pour le compte de la fondation Zewo. 1 762 personnes \u00e2g\u00e9es de 15 \u00e0 79 ans, originaires de Suisse al\u00e9manique et de Suisse romande et qui utilisent Internet \u00e0 titre priv\u00e9 au moins une fois par semaine, ont \u00e9t\u00e9 interrog\u00e9es en janvier et f\u00e9vrier 2025. La m\u00eame enqu\u00eate a d\u00e9j\u00e0 \u00e9t\u00e9 r\u00e9alis\u00e9e en 2024, 2022 et 2020.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le label de qualit\u00e9 Zewo repr\u00e9sente une aide \u00e0 la d\u00e9cision importante. Une \u00e9tude r\u00e9cente le confirme : plus de la moiti\u00e9 des donatrices et donateurs de Suisse al\u00e9manique et pr\u00e8s d&rsquo;un tiers des donateurs de Suisse romande connaissent le label de qualit\u00e9 Zewo. La plupart d&rsquo;entre eux y font attention lorsqu&rsquo;ils font un don.<\/p>\n","protected":false},"author":38,"featured_media":5927138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15543,8770,8769,11],"tags":[14545,14547,16096,16740],"class_list":["post-5927068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-etudes","category-news-2","category-non-classifiee","tag-communication","tag-etude","tag-fundraising-2","tag-label-de-qualite-zewo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zewo<\/title>\n<meta name=\"description\" content=\"L&#039;\u00e9volution positive de la notori\u00e9t\u00e9 du label de qualit\u00e9 Zewo est encourag\u00e9e par des campagnes cibl\u00e9es. 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