{"id":5801558,"date":"2023-11-09T09:04:23","date_gmt":"2023-11-09T08:04:23","guid":{"rendered":"https:\/\/zewo.ch\/?p=5801558"},"modified":"2023-11-09T09:04:25","modified_gmt":"2023-11-09T08:04:25","slug":"news-loffensive-publicitaire-de-zewo-en-suisse-romande-a-commence","status":"publish","type":"post","link":"https:\/\/zewo.ch\/fr\/news-loffensive-publicitaire-de-zewo-en-suisse-romande-a-commence\/","title":{"rendered":"L&rsquo;offensive publicitaire de Zewo en Suisse romande a commenc\u00e9!"},"content":{"rendered":"\n<p>Au cours des dix derni\u00e8res ann\u00e9es, nous avons presque<strong> doubl\u00e9<\/strong> <strong>la notori\u00e9t\u00e9 du label de qualit\u00e9 Zewo<\/strong> dans toute la Suisse. Notre publicit\u00e9 pour ce label est de plus en plus efficace &#8211; et pourtant, nous ne sommes pas enti\u00e8rement satisfaits. En effet, bien que nous ayons investi, comme c&rsquo;est g\u00e9n\u00e9ralement le cas, un tiers de notre budget publicitaire \u00e0 chaque fois en Suisse romande, le label de qualit\u00e9 est beaucoup moins connu en Suisse romande qu&rsquo;en Suisse al\u00e9manique. Nous voulons que cela change.<\/p>\n\n\n\n<p>Si vous vous \u00eates promen\u00e9s dans les gares ou les centres-villes au cours des deux derni\u00e8res semaines, vous avez peut-\u00eatre remarqu\u00e9 nos affiches ? Elles font partie de l&rsquo;offensive publicitaire que nous avons lanc\u00e9e en Suisse romande, \u00e0 temps pour la haute saison des dons. Gr\u00e2ce \u00e0 cette visibilit\u00e9 dans l&rsquo;espace public romand, nous voulons augmenter la notori\u00e9t\u00e9 \u00e0 l&rsquo;avenir. En compl\u00e9ment des affiches, nous renfor\u00e7ons \u00e9galement la pr\u00e9sence du label de qualit\u00e9 sur les canaux d&rsquo;information en ligne francophones&nbsp;et encourageons, par des mesures cibl\u00e9es, la parution gratuite de nos annonces dans des titres de la presse romande.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/zewo.ch\/wp-content\/uploads\/2023\/11\/CUBE_AIDE-VIDE-1920x1080-1.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/zewo.ch\/wp-content\/uploads\/2023\/11\/CUBE_DON-BON-1920x1080-1.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Au cours des deux derni\u00e8res semaines, vous \u00eates-vous rendu dans des gares ou des centres-villes ? Vous avez peut-\u00eatre remarqu\u00e9 nos affiches. Vous souhaitez en savoir plus sur les objectifs et les mesures de la campagne publicitaire de Zewo en Suisse romande ?<\/p>\n","protected":false},"author":40,"featured_media":5801599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15543,8769,11],"tags":[16468,16096,16469,16434,16471,16470,16472],"class_list":["post-5801558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-news-2","category-non-classifiee","tag-bekanntheit-2","tag-fundraising-2","tag-gutesiegel","tag-spenden-2","tag-werbeaktion-2","tag-werbung-2","tag-zewo-gutesiegel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zewo<\/title>\n<meta name=\"description\" content=\"Si vous vous \u00eates promen\u00e9s dans les gares ou les centres-villes au cours des deux derni\u00e8res semaines, vous avez peut-\u00eatre remarqu\u00e9 nos affiches ? Elles font partie de l&#039;offensive publicitaire que nous avons lanc\u00e9e en Suisse romande, \u00e0 temps pour la haute saison des dons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zewo.ch\/fr\/news-loffensive-publicitaire-de-zewo-en-suisse-romande-a-commence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:description\" content=\"Si vous vous \u00eates promen\u00e9s dans les gares ou les centres-villes au cours des deux derni\u00e8res semaines, vous avez peut-\u00eatre remarqu\u00e9 nos affiches ? Elles font partie de l&#039;offensive publicitaire que nous avons lanc\u00e9e en Suisse romande, \u00e0 temps pour la haute saison des dons.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zewo.ch\/fr\/news-loffensive-publicitaire-de-zewo-en-suisse-romande-a-commence\/\" \/>\n<meta property=\"og:site_name\" content=\"Zewo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Stiftung.ZEWO\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-09T08:04:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-09T08:04:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zewo.ch\/wp-content\/uploads\/2023\/11\/Design-ohne-Titel-10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elena Nguyen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stiftung_zewo\" \/>\n<meta name=\"twitter:site\" content=\"@stiftung_zewo\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena Nguyen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/news-loffensive-publicitaire-de-zewo-en-suisse-romande-a-commence\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/news-loffensive-publicitaire-de-zewo-en-suisse-romande-a-commence\\\/\"},\"author\":{\"name\":\"Elena Nguyen\",\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/#\\\/schema\\\/person\\\/2085644a18fec41e4bf4a9ca7b98436d\"},\"headline\":\"L&rsquo;offensive publicitaire de Zewo en Suisse romande a commenc\u00e9!\",\"datePublished\":\"2023-11-09T08:04:23+00:00\",\"dateModified\":\"2023-11-09T08:04:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/news-loffensive-publicitaire-de-zewo-en-suisse-romande-a-commence\\\/\"},\"wordCount\":212,\"publisher\":{\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/news-loffensive-publicitaire-de-zewo-en-suisse-romande-a-commence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zewo.ch\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Design-ohne-Titel-10.png\",\"keywords\":[\"Bekanntheit\",\"Fundraising\",\"G\u00fctesiegel\",\"spenden\",\"Werbeaktion\",\"Werbung\",\"Zewo-G\u00fctesiegel\"],\"articleSection\":[\"Communication\",\"News\",\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/news-loffensive-publicitaire-de-zewo-en-suisse-romande-a-commence\\\/#webpage\",\"url\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/news-loffensive-publicitaire-de-zewo-en-suisse-romande-a-commence\\\/#webpage\",\"name\":\"\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/news-loffensive-publicitaire-de-zewo-en-suisse-romande-a-commence\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/news-loffensive-publicitaire-de-zewo-en-suisse-romande-a-commence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zewo.ch\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Design-ohne-Titel-10.png\",\"datePublished\":\"2023-11-09T08:04:23+00:00\",\"dateModified\":\"2023-11-09T08:04:25+00:00\",\"description\":\"Si vous vous \u00eates promen\u00e9s dans les gares ou les centres-villes au cours des deux derni\u00e8res semaines, vous avez peut-\u00eatre remarqu\u00e9 nos affiches ? 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