{"id":5794146,"date":"2023-02-13T15:31:38","date_gmt":"2023-02-13T14:31:38","guid":{"rendered":"https:\/\/zewo.ch\/?p=5794146"},"modified":"2023-02-13T16:54:44","modified_gmt":"2023-02-13T15:54:44","slug":"zewo-verifie-les-normes-relatives-a-la-collecte-de-fonds-et-a-la-publicite-pour-les-dons","status":"publish","type":"post","link":"https:\/\/zewo.ch\/fr\/zewo-verifie-les-normes-relatives-a-la-collecte-de-fonds-et-a-la-publicite-pour-les-dons\/","title":{"rendered":"Zewo v\u00e9rifie les normes relatives \u00e0 la collecte de fonds et \u00e0 la publicit\u00e9 pour les dons"},"content":{"rendered":"\n<p>Pour que le plaisir de donner reste intact, Zewo v\u00e9rifie certains de ses standards. Elle tient compte des \u00e9volutions actuelles et des nouvelles lois. Sont notamment concern\u00e9s les standards Zewo 18, 19, 20 et 21, qui r\u00e9gissent la protection des donn\u00e9es, la collecte de fonds et la publicit\u00e9 pour les dons.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-enqu-te-aupr-s-de-la-population-sur-la-promotion-des-dons\">Enqu\u00eate aupr\u00e8s de la population sur la promotion des dons<\/h2>\n\n\n\n<p>Pour commencer, Zewo a \u00e9tudi\u00e9 la publicit\u00e9 pour les dons avec l&rsquo;institut de recherche LINK. Elle voulait savoir comment la population la per\u00e7oit. Pour ce faire, elle a \u00e9tudi\u00e9 diff\u00e9rentes activit\u00e9s de collecte de fonds et de publicit\u00e9 des \u0153uvres de bienfaisance avec lesquelles la population est en contact.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"522\" src=\"https:\/\/zewo.ch\/wp-content\/uploads\/2023\/02\/Grafik-1-Spendenverhalten-Touchpoints-F-1024x522.png\" alt=\"Spendenverhalten Touchpoints\" class=\"wp-image-5794157\" srcset=\"https:\/\/zewo.ch\/wp-content\/uploads\/2023\/02\/Grafik-1-Spendenverhalten-Touchpoints-F-1024x522.png 1024w, https:\/\/zewo.ch\/wp-content\/uploads\/2023\/02\/Grafik-1-Spendenverhalten-Touchpoints-F-300x153.png 300w, https:\/\/zewo.ch\/wp-content\/uploads\/2023\/02\/Grafik-1-Spendenverhalten-Touchpoints-F-768x391.png 768w, https:\/\/zewo.ch\/wp-content\/uploads\/2023\/02\/Grafik-1-Spendenverhalten-Touchpoints-F.png 1345w\" sizes=\"auto, (min-width: 960px) 75vw, 100vw\" \/><\/figure>\n\n\n\n<p>S&rsquo;appuyant sur une m\u00e9thode \u00e9prouv\u00e9e pour mesurer la satisfaction des clients, l&rsquo;\u00e9tude a examin\u00e9 les activit\u00e9s que les donateurs appr\u00e9cient, celles qu&rsquo;ils consid\u00e8rent comme neutres et celles qui les d\u00e9rangent. Une distinction a \u00e9t\u00e9 faite selon qu&rsquo;il s&rsquo;agissait de l&rsquo;activit\u00e9 d&rsquo;une \u0153uvre de bienfaisance \u00e0 laquelle on avait d\u00e9j\u00e0 fait un ou plusieurs dons ou d&rsquo;une \u0153uvre de bienfaisance \u00e0 laquelle on n&rsquo;avait encore jamais fait de don.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/zewo.ch\/wp-content\/uploads\/2023\/02\/Grafik-2-schon-gespendet-F-1024x492.png\" alt=\"Grafik-2-schon-gespendet\" class=\"wp-image-5794160\" srcset=\"https:\/\/zewo.ch\/wp-content\/uploads\/2023\/02\/Grafik-2-schon-gespendet-F-1024x492.png 1024w, https:\/\/zewo.ch\/wp-content\/uploads\/2023\/02\/Grafik-2-schon-gespendet-F-300x144.png 300w, https:\/\/zewo.ch\/wp-content\/uploads\/2023\/02\/Grafik-2-schon-gespendet-F-768x369.png 768w, https:\/\/zewo.ch\/wp-content\/uploads\/2023\/02\/Grafik-2-schon-gespendet-F.png 1408w\" sizes=\"auto, (min-width: 960px) 75vw, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"981\" height=\"472\" src=\"https:\/\/zewo.ch\/wp-content\/uploads\/2023\/02\/Grafik-3-noch-nie-gespendet-F.png\" alt=\"Grafik-3-noch-nie-gespendet\" class=\"wp-image-5794163\" srcset=\"https:\/\/zewo.ch\/wp-content\/uploads\/2023\/02\/Grafik-3-noch-nie-gespendet-F.png 981w, https:\/\/zewo.ch\/wp-content\/uploads\/2023\/02\/Grafik-3-noch-nie-gespendet-F-300x144.png 300w, https:\/\/zewo.ch\/wp-content\/uploads\/2023\/02\/Grafik-3-noch-nie-gespendet-F-768x370.png 768w\" sizes=\"auto, (min-width: 960px) 75vw, 100vw\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-besoin-d-agir-valu\">Besoin d&rsquo;agir \u00e9valu\u00e9<\/h2>\n\n\n\n<p>Zewo veut pr\u00e9server l&rsquo;envie de donner gr\u00e2ce \u00e0 ses standards. S&rsquo;appuyant sur les r\u00e9sultats de l&rsquo;\u00e9tude, elle a discut\u00e9 avec les \u0153uvres de bienfaisance des domaines o\u00f9 des adaptations sont n\u00e9cessaires \u00e0 cet effet. Les \u0153uvres de bienfaisance qui coordonnent leurs collectes dans le calendrier des collectes de Zewo ont \u00e9t\u00e9 invit\u00e9es \u00e0 ce premier \u00e9change.<\/p>\n\n\n\n<p>Le groupe \u00e9tait d&rsquo;accord pour dire qu&rsquo;aucune restriction n&rsquo;\u00e9tait n\u00e9cessaire pour les activit\u00e9s per\u00e7ues comme neutres. Ceci d&rsquo;autant plus que le nouveau droit de la protection des donn\u00e9es r\u00e9glementera les activit\u00e9s en ligne. Les avis \u00e9taient partag\u00e9s en ce qui concerne les activit\u00e9s qui d\u00e9rangent plus ou moins les donateurs. Une partie des personnes pr\u00e9sentes a estim\u00e9 que les r\u00e8gles actuelles \u00e9taient appropri\u00e9es. D&rsquo;autres ont estim\u00e9 que les r\u00e8gles existantes devaient \u00eatre modifi\u00e9es ou supprim\u00e9es. Il en va de m\u00eame pour le calendrier des collectes qui coordonne les dates des collectes de dons nationales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-large-consultation-pr-vue\">Large consultation pr\u00e9vue<\/h2>\n\n\n\n<p>Zewo v\u00e9rifie ses standards dans le cadre d&rsquo;une proc\u00e9dure participative. Au cours de cette ann\u00e9e, d&rsquo;autres groupes de r\u00e9f\u00e9rence seront impliqu\u00e9s. Avant que de nouveaux standards n&rsquo;entrent en vigueur, une large proc\u00e9dure de consultation sera men\u00e9e. Celle-ci est pr\u00e9vue en mai 2023.<\/p>\n\n\n\n<p><strong>Remarque : le 28 f\u00e9vrier 2023, Zewo pr\u00e9sentera l&rsquo;\u00e9tude lors du Talking Tuesday de Swiss Fundraising. <a href=\"https:\/\/swissfundraising.org\/fr\/events\/detail\/?id=c75a6a8d-49a9-ed11-80ee-b714c1d524d0\" target=\"_blank\" rel=\"noreferrer noopener\">S&rsquo;inscrire maintenant.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans une nouvelle \u00e9tude, Zewo a analys\u00e9 la mani\u00e8re dont les donatrices et donateurs per\u00e7oivent la publicit\u00e9 pour les dons des \u0153uvres de bienfaisance. Les r\u00e9sultats ont \u00e9t\u00e9 discut\u00e9s en janvier 2023 avec les responsables de la collecte de fonds et du marketing des \u0153uvres de Zewo. Une large consultation est pr\u00e9vue au deuxi\u00e8me trimestre 2023. <\/p>\n","protected":false},"author":38,"featured_media":5794105,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15543,8770,8768,8769,11],"tags":[16432,14545,14462,14547,16401],"class_list":["post-5794146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-etudes","category-fundraising","category-news-2","category-non-classifiee","tag-collecte-de-fonds","tag-communication","tag-dons","tag-etude","tag-normes-zewo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zewo<\/title>\n<meta name=\"description\" content=\"Zewo a \u00e9tudi\u00e9 la publicit\u00e9 pour les dons avec l&#039;institut de recherche LINK. Elle voulait savoir comment la population la per\u00e7oit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zewo.ch\/fr\/zewo-verifie-les-normes-relatives-a-la-collecte-de-fonds-et-a-la-publicite-pour-les-dons\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:description\" content=\"Zewo a \u00e9tudi\u00e9 la publicit\u00e9 pour les dons avec l&#039;institut de recherche LINK. Elle voulait savoir comment la population la per\u00e7oit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zewo.ch\/fr\/zewo-verifie-les-normes-relatives-a-la-collecte-de-fonds-et-a-la-publicite-pour-les-dons\/\" \/>\n<meta property=\"og:site_name\" content=\"Zewo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Stiftung.ZEWO\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-13T14:31:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-13T15:54:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zewo.ch\/wp-content\/uploads\/2023\/02\/20230117_133609-1536x776-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"776\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maja Gloor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stiftung_zewo\" \/>\n<meta name=\"twitter:site\" content=\"@stiftung_zewo\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maja Gloor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zewo.ch\/fr\/zewo-verifie-les-normes-relatives-a-la-collecte-de-fonds-et-a-la-publicite-pour-les-dons\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zewo.ch\/fr\/zewo-verifie-les-normes-relatives-a-la-collecte-de-fonds-et-a-la-publicite-pour-les-dons\/\"},\"author\":{\"name\":\"Maja Gloor\",\"@id\":\"https:\/\/zewo.ch\/fr\/#\/schema\/person\/5cf31137a255c852ba66f794541c3f8f\"},\"headline\":\"Zewo v\u00e9rifie les normes relatives \u00e0 la collecte de fonds et \u00e0 la publicit\u00e9 pour les dons\",\"datePublished\":\"2023-02-13T14:31:38+00:00\",\"dateModified\":\"2023-02-13T15:54:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zewo.ch\/fr\/zewo-verifie-les-normes-relatives-a-la-collecte-de-fonds-et-a-la-publicite-pour-les-dons\/\"},\"wordCount\":470,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/zewo.ch\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/zewo.ch\/fr\/zewo-verifie-les-normes-relatives-a-la-collecte-de-fonds-et-a-la-publicite-pour-les-dons\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zewo.ch\/wp-content\/uploads\/2023\/02\/20230117_133609-1536x776-1.jpg\",\"keywords\":[\"collecte de fonds\",\"communication\",\"dons\",\"\u00e9tude\",\"normes Zewo\"],\"articleSection\":[\"Communication\",\"\u00c9tudes\",\"Fundraising\",\"News\",\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/zewo.ch\/fr\/zewo-verifie-les-normes-relatives-a-la-collecte-de-fonds-et-a-la-publicite-pour-les-dons\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zewo.ch\/fr\/zewo-verifie-les-normes-relatives-a-la-collecte-de-fonds-et-a-la-publicite-pour-les-dons\/#webpage\",\"url\":\"https:\/\/zewo.ch\/fr\/zewo-verifie-les-normes-relatives-a-la-collecte-de-fonds-et-a-la-publicite-pour-les-dons\/#webpage\",\"name\":\"\",\"isPartOf\":{\"@id\":\"https:\/\/zewo.ch\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zewo.ch\/fr\/zewo-verifie-les-normes-relatives-a-la-collecte-de-fonds-et-a-la-publicite-pour-les-dons\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zewo.ch\/fr\/zewo-verifie-les-normes-relatives-a-la-collecte-de-fonds-et-a-la-publicite-pour-les-dons\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zewo.ch\/wp-content\/uploads\/2023\/02\/20230117_133609-1536x776-1.jpg\",\"datePublished\":\"2023-02-13T14:31:38+00:00\",\"dateModified\":\"2023-02-13T15:54:44+00:00\",\"description\":\"Zewo a \u00e9tudi\u00e9 la publicit\u00e9 pour les dons avec l'institut de recherche LINK. 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