{"id":5790375,"date":"2022-09-07T09:10:52","date_gmt":"2022-09-07T07:10:52","guid":{"rendered":"https:\/\/zewo.ch\/?p=5790375"},"modified":"2025-02-13T15:17:19","modified_gmt":"2025-02-13T14:17:19","slug":"news-les-dons-numeriques-gagnent-du-terrain","status":"publish","type":"post","link":"https:\/\/zewo.ch\/fr\/news-les-dons-numeriques-gagnent-du-terrain\/","title":{"rendered":"Les dons num\u00e9riques gagnent du terrain"},"content":{"rendered":"\n

De plus en plus d’\u0153uvres de bienfaisance utilisent des instruments num\u00e9riques pour collecter des dons. Le plus important est le formulaire de don de leur propre site web. Les OBNL l’utilisent aussi largement que les lettres de dons adress\u00e9es personnellement. M\u00eame si la digitalisation progresse, les lettres de don restent encore les plus importantes pour collecter des dons aupr\u00e8s du grand public.<\/p>\n\n\n\n

Facebook et Instagram prennent de l’importance<\/strong><\/h2>\n\n\n\n

La moiti\u00e9 des \u0153uvres de bienfaisance utilisent \u00e9galement les m\u00e9dias sociaux et les e-mails pour les appels aux dons. Toutefois, elles accordent encore peu d’importance \u00e0 ces instruments num\u00e9riques pour leur collecte de fonds. Parmi les plateformes Internet, les \u0153uvres de bienfaisance trouvent les plus int\u00e9ressantes celles qui sont ax\u00e9es sur les contributions des fondations donatrices ou sur les legs. Que les plateformes Internet soient des r\u00e9pertoires num\u00e9riques ou qu’elles permettent de faire des dons directement n’est pas tr\u00e8s important pour les \u0153uvres de bienfaisance. Les plateformes de crowdfunding n’ont qu’une importance ponctuelle pour elles.<\/p>\n\n\n\n

En ce qui concerne le marketing et la publicit\u00e9 des \u0153uvres de bienfaisance, les m\u00e9dias sociaux sont le canal num\u00e9rique le plus largement utilis\u00e9 et consid\u00e9r\u00e9 comme le plus important. Les \u0153uvres de bienfaisance utilisent d\u00e9j\u00e0 davantage les m\u00e9dias sociaux que la publicit\u00e9 classique comme les annonces dans les journaux et les magazines. Elles accordent encore un peu moins d’importance \u00e0 la publicit\u00e9 sur Internet qu’aux annonces dans les m\u00e9dias imprim\u00e9s. Mais elle est d\u00e9j\u00e0 plus importante pour les \u0153uvres de bienfaisance que les affiches ou la publicit\u00e9 \u00e0 la radio et \u00e0 la t\u00e9l\u00e9vision.<\/p>\n\n\n\n

Davantage de dons Twint<\/strong><\/h2>\n\n\n\n

De plus en plus de dons sont vers\u00e9s \u00e0 une \u0153uvre de bienfaisance via un moyen de paiement num\u00e9rique. Ce sont surtout les dons Twint qui ont augment\u00e9. Cela est probablement d\u00fb au fait que de plus en plus d’\u0153uvres de bienfaisance proposent Twint comme moyen de paiement, mais aussi au fait que de plus en plus de donateurs utilisent ce moyen de paiement. Mais m\u00eame en 2021, sur 100 francs de dons, les \u0153uvres Zewo n’ont re\u00e7u que 3 francs et 40 centimes via des moyens de paiement num\u00e9riques. Le montant moyen d’un don re\u00e7u par les \u0153uvres de bienfaisance de la part de m\u00e9nages priv\u00e9s est deux fois plus \u00e9lev\u00e9 lorsque le don est vers\u00e9 via un moyen de paiement traditionnel que lorsqu’il parvient \u00e0 l’\u0153uvre de bienfaisance via un moyen de paiement num\u00e9rique.<\/p>\n\n\n\n

Co\u00fbts cach\u00e9s en pourcentage et protection des donn\u00e9es<\/strong><\/h2>\n\n\n\n

En ce qui concerne les dons num\u00e9riques, les \u0153uvres de bienfaisance identifient \u00e9galement des risques pour les donatrices et donateurs. Pr\u00e8s d’une \u0153uvre de bienfaisance sur deux les voit dans les frais cach\u00e9s, souvent exprim\u00e9s en pourcentage, qui sont g\u00e9n\u00e9r\u00e9s par le transfert de dons num\u00e9riques. Le transfert d’un don de 200 francs devient ainsi dix fois plus cher qu’un don de 20 francs, sans que les donateurs en soient conscients. Les \u0153uvres de bienfaisance estiment que les risques li\u00e9s \u00e0 la protection des donn\u00e9es pour les donateurs sont presque aussi \u00e9lev\u00e9s que les co\u00fbts cach\u00e9s. Ces deux th\u00e8mes devraient gagner en acuit\u00e9 avec l’importance croissante des dons num\u00e9riques ainsi qu’avec la nouvelle loi sur la protection des donn\u00e9es.<\/p>\n\n\n\n

La pr\u00e9sente \u00e9tude a \u00e9t\u00e9 r\u00e9alis\u00e9e par la fondation Zewo en collaboration avec le l’Universit\u00e9 de Fribourg. Les donn\u00e9es proviennent de 356 NPO certifi\u00e9es et d’une analyse agr\u00e9g\u00e9e mise \u00e0 disposition par le prestataire de services de paiement RaiseNow.<\/p>\n\n\n\n

<\/span>T\u00e9l\u00e9charger Enqu\u00eate NPO 2022: Dons Num\u00e9riques<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Les dons num\u00e9riques gagnent en importance pour les \u0153uvres de bienfaisance. Le propre site web, le marketing des m\u00e9dias sociaux et Twint jouent un r\u00f4le essentiel \u00e0 cet \u00e9gard. C’est ce qui ressort de l’enqu\u00eate NPO 2022 de la fondation Zewo sur les dons num\u00e9riques, la recherche de dons et les moyens de paiement num\u00e9riques.<\/p>\n","protected":false},"author":38,"featured_media":5790382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8770,8768,8769,11],"tags":[16394,14461],"class_list":["post-5790375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes","category-fundraising","category-news-2","category-non-classifiee","tag-dons-numeriques","tag-statistiques-des-dons"],"acf":[],"yoast_head":"\nZewo<\/title>\n<meta name=\"description\" content=\"Les dons num\u00e9riques gagnent en importance pour les NGO. Le site web, le marketing sur les r\u00e9seaux sociaux et Twint jouent un r\u00f4le important.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zewo.ch\/fr\/news-les-dons-numeriques-gagnent-du-terrain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:description\" content=\"Les dons num\u00e9riques gagnent en importance pour les NGO. Le site web, le marketing sur les r\u00e9seaux sociaux et Twint jouent un r\u00f4le important.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zewo.ch\/fr\/news-les-dons-numeriques-gagnent-du-terrain\/\" \/>\n<meta property=\"og:site_name\" content=\"Zewo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Stiftung.ZEWO\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-07T07:10:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-13T14:17:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zewo.ch\/wp-content\/uploads\/2022\/09\/Covr_Digitale_Spenden.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maja Gloor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stiftung_zewo\" \/>\n<meta name=\"twitter:site\" content=\"@stiftung_zewo\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maja Gloor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/news-les-dons-numeriques-gagnent-du-terrain\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/news-les-dons-numeriques-gagnent-du-terrain\\\/\"},\"author\":{\"name\":\"Maja Gloor\",\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/#\\\/schema\\\/person\\\/5cf31137a255c852ba66f794541c3f8f\"},\"headline\":\"Les dons num\u00e9riques gagnent du terrain\",\"datePublished\":\"2022-09-07T07:10:52+00:00\",\"dateModified\":\"2025-02-13T14:17:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/news-les-dons-numeriques-gagnent-du-terrain\\\/\"},\"wordCount\":643,\"publisher\":{\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/news-les-dons-numeriques-gagnent-du-terrain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zewo.ch\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Covr_Digitale_Spenden.png\",\"keywords\":[\"dons num\u00e9riques\",\"statistiques des dons\"],\"articleSection\":[\"\u00c9tudes\",\"Fundraising\",\"News\",\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/news-les-dons-numeriques-gagnent-du-terrain\\\/#webpage\",\"url\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/news-les-dons-numeriques-gagnent-du-terrain\\\/#webpage\",\"name\":\"\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/news-les-dons-numeriques-gagnent-du-terrain\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/news-les-dons-numeriques-gagnent-du-terrain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zewo.ch\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Covr_Digitale_Spenden.png\",\"datePublished\":\"2022-09-07T07:10:52+00:00\",\"dateModified\":\"2025-02-13T14:17:19+00:00\",\"description\":\"Les dons num\u00e9riques gagnent en importance pour les NGO. Le site web, le marketing sur les r\u00e9seaux sociaux et Twint jouent un r\u00f4le important.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/news-les-dons-numeriques-gagnent-du-terrain\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/zewo.ch\\\/fr\\\/news-les-dons-numeriques-gagnent-du-terrain\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/news-les-dons-numeriques-gagnent-du-terrain\\\/#primaryimage\",\"url\":\"https:\\\/\\\/zewo.ch\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Covr_Digitale_Spenden.png\",\"contentUrl\":\"https:\\\/\\\/zewo.ch\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Covr_Digitale_Spenden.png\",\"width\":1250,\"height\":650,\"caption\":\"enqu\u00eate NPO 2022 dons num\u00e9riques\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/news-les-dons-numeriques-gagnent-du-terrain\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les dons num\u00e9riques gagnent du terrain\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/\",\"name\":\"Zewo\",\"description\":\"Votre don en bonnes mains.\",\"publisher\":{\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/#organization\",\"name\":\"Stiftung Zewo\",\"url\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/zewo.ch\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Zewo_Logo_Claim_D.svg\",\"contentUrl\":\"https:\\\/\\\/zewo.ch\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Zewo_Logo_Claim_D.svg\",\"width\":1,\"height\":1,\"caption\":\"Stiftung Zewo\"},\"image\":{\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Stiftung.ZEWO\\\/\",\"https:\\\/\\\/x.com\\\/stiftung_zewo\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/stiftung-zewo\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCzjsVJro12OXcvvx1LQP8tw\",\"https:\\\/\\\/de.wikipedia.org\\\/wiki\\\/Zewo\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/zewo.ch\\\/fr\\\/#\\\/schema\\\/person\\\/5cf31137a255c852ba66f794541c3f8f\",\"name\":\"Maja Gloor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/433bbbc6f9ae2f3d867b9b184d8b32145a34edb2acdc04b544aa2d6023aaa24d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/433bbbc6f9ae2f3d867b9b184d8b32145a34edb2acdc04b544aa2d6023aaa24d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/433bbbc6f9ae2f3d867b9b184d8b32145a34edb2acdc04b544aa2d6023aaa24d?s=96&d=mm&r=g\",\"caption\":\"Maja Gloor\"},\"sameAs\":[\"https:\\\/\\\/www.zewo.ch\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Zewo","description":"Les dons num\u00e9riques gagnent en importance pour les NGO. Le site web, le marketing sur les r\u00e9seaux sociaux et Twint jouent un r\u00f4le important.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zewo.ch\/fr\/news-les-dons-numeriques-gagnent-du-terrain\/","og_locale":"fr_FR","og_type":"article","og_description":"Les dons num\u00e9riques gagnent en importance pour les NGO. Le site web, le marketing sur les r\u00e9seaux sociaux et Twint jouent un r\u00f4le important.","og_url":"https:\/\/zewo.ch\/fr\/news-les-dons-numeriques-gagnent-du-terrain\/","og_site_name":"Zewo","article_publisher":"https:\/\/www.facebook.com\/Stiftung.ZEWO\/","article_published_time":"2022-09-07T07:10:52+00:00","article_modified_time":"2025-02-13T14:17:19+00:00","og_image":[{"width":1250,"height":650,"url":"https:\/\/zewo.ch\/wp-content\/uploads\/2022\/09\/Covr_Digitale_Spenden.png","type":"image\/png"}],"author":"Maja Gloor","twitter_card":"summary_large_image","twitter_creator":"@stiftung_zewo","twitter_site":"@stiftung_zewo","twitter_misc":{"\u00c9crit par":"Maja Gloor","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zewo.ch\/fr\/news-les-dons-numeriques-gagnent-du-terrain\/#article","isPartOf":{"@id":"https:\/\/zewo.ch\/fr\/news-les-dons-numeriques-gagnent-du-terrain\/"},"author":{"name":"Maja Gloor","@id":"https:\/\/zewo.ch\/fr\/#\/schema\/person\/5cf31137a255c852ba66f794541c3f8f"},"headline":"Les dons num\u00e9riques gagnent du terrain","datePublished":"2022-09-07T07:10:52+00:00","dateModified":"2025-02-13T14:17:19+00:00","mainEntityOfPage":{"@id":"https:\/\/zewo.ch\/fr\/news-les-dons-numeriques-gagnent-du-terrain\/"},"wordCount":643,"publisher":{"@id":"https:\/\/zewo.ch\/fr\/#organization"},"image":{"@id":"https:\/\/zewo.ch\/fr\/news-les-dons-numeriques-gagnent-du-terrain\/#primaryimage"},"thumbnailUrl":"https:\/\/zewo.ch\/wp-content\/uploads\/2022\/09\/Covr_Digitale_Spenden.png","keywords":["dons num\u00e9riques","statistiques des dons"],"articleSection":["\u00c9tudes","Fundraising","News","Non classifi\u00e9(e)"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/zewo.ch\/fr\/news-les-dons-numeriques-gagnent-du-terrain\/#webpage","url":"https:\/\/zewo.ch\/fr\/news-les-dons-numeriques-gagnent-du-terrain\/#webpage","name":"","isPartOf":{"@id":"https:\/\/zewo.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zewo.ch\/fr\/news-les-dons-numeriques-gagnent-du-terrain\/#primaryimage"},"image":{"@id":"https:\/\/zewo.ch\/fr\/news-les-dons-numeriques-gagnent-du-terrain\/#primaryimage"},"thumbnailUrl":"https:\/\/zewo.ch\/wp-content\/uploads\/2022\/09\/Covr_Digitale_Spenden.png","datePublished":"2022-09-07T07:10:52+00:00","dateModified":"2025-02-13T14:17:19+00:00","description":"Les dons num\u00e9riques gagnent en importance pour les NGO. Le site web, le marketing sur les r\u00e9seaux sociaux et Twint jouent un r\u00f4le important.","breadcrumb":{"@id":"https:\/\/zewo.ch\/fr\/news-les-dons-numeriques-gagnent-du-terrain\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zewo.ch\/fr\/news-les-dons-numeriques-gagnent-du-terrain\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/zewo.ch\/fr\/news-les-dons-numeriques-gagnent-du-terrain\/#primaryimage","url":"https:\/\/zewo.ch\/wp-content\/uploads\/2022\/09\/Covr_Digitale_Spenden.png","contentUrl":"https:\/\/zewo.ch\/wp-content\/uploads\/2022\/09\/Covr_Digitale_Spenden.png","width":1250,"height":650,"caption":"enqu\u00eate NPO 2022 dons num\u00e9riques"},{"@type":"BreadcrumbList","@id":"https:\/\/zewo.ch\/fr\/news-les-dons-numeriques-gagnent-du-terrain\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zewo.ch\/fr\/"},{"@type":"ListItem","position":2,"name":"Les dons num\u00e9riques gagnent du terrain"}]},{"@type":"WebSite","@id":"https:\/\/zewo.ch\/fr\/#website","url":"https:\/\/zewo.ch\/fr\/","name":"Zewo","description":"Votre don en bonnes mains.","publisher":{"@id":"https:\/\/zewo.ch\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zewo.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/zewo.ch\/fr\/#organization","name":"Stiftung Zewo","url":"https:\/\/zewo.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/zewo.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/zewo.ch\/wp-content\/uploads\/2019\/08\/Zewo_Logo_Claim_D.svg","contentUrl":"https:\/\/zewo.ch\/wp-content\/uploads\/2019\/08\/Zewo_Logo_Claim_D.svg","width":1,"height":1,"caption":"Stiftung Zewo"},"image":{"@id":"https:\/\/zewo.ch\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Stiftung.ZEWO\/","https:\/\/x.com\/stiftung_zewo","https:\/\/www.linkedin.com\/company\/stiftung-zewo","https:\/\/www.youtube.com\/channel\/UCzjsVJro12OXcvvx1LQP8tw","https:\/\/de.wikipedia.org\/wiki\/Zewo"]},{"@type":"Person","@id":"https:\/\/zewo.ch\/fr\/#\/schema\/person\/5cf31137a255c852ba66f794541c3f8f","name":"Maja Gloor","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/433bbbc6f9ae2f3d867b9b184d8b32145a34edb2acdc04b544aa2d6023aaa24d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/433bbbc6f9ae2f3d867b9b184d8b32145a34edb2acdc04b544aa2d6023aaa24d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/433bbbc6f9ae2f3d867b9b184d8b32145a34edb2acdc04b544aa2d6023aaa24d?s=96&d=mm&r=g","caption":"Maja Gloor"},"sameAs":["https:\/\/www.zewo.ch\/"]}]}},"publishpress_future_action":{"enabled":false,"date":"2026-06-02 07:57:03","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/zewo.ch\/fr\/wp-json\/wp\/v2\/posts\/5790375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zewo.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zewo.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zewo.ch\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/zewo.ch\/fr\/wp-json\/wp\/v2\/comments?post=5790375"}],"version-history":[{"count":9,"href":"https:\/\/zewo.ch\/fr\/wp-json\/wp\/v2\/posts\/5790375\/revisions"}],"predecessor-version":[{"id":5790450,"href":"https:\/\/zewo.ch\/fr\/wp-json\/wp\/v2\/posts\/5790375\/revisions\/5790450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zewo.ch\/fr\/wp-json\/wp\/v2\/media\/5790382"}],"wp:attachment":[{"href":"https:\/\/zewo.ch\/fr\/wp-json\/wp\/v2\/media?parent=5790375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zewo.ch\/fr\/wp-json\/wp\/v2\/categories?post=5790375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zewo.ch\/fr\/wp-json\/wp\/v2\/tags?post=5790375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}