{"id":4575114,"date":"2020-10-08T10:46:21","date_gmt":"2020-10-08T08:46:21","guid":{"rendered":"https:\/\/zewo.ch\/?p=4575114"},"modified":"2020-10-20T14:00:15","modified_gmt":"2020-10-20T12:00:15","slug":"news-niveau-de-connaissance-du-label-de-qualite-zewo-par-les-donatrices-et-donateurs","status":"publish","type":"post","link":"https:\/\/zewo.ch\/fr\/news-niveau-de-connaissance-du-label-de-qualite-zewo-par-les-donatrices-et-donateurs\/","title":{"rendered":"Niveau de connaissance du label de qualit\u00e9 Zewo par les donatrices et donateurs"},"content":{"rendered":"\n<p><strong><strong>Depuis le lancement du nouveau logo, le label de qualit\u00e9 Zewo a nettement gagn\u00e9 en notori\u00e9t\u00e9 et est davantage pris en compte lorsqu\u2019on donne. Les personnes qui ont donn\u00e9, en un an, plus de 200 francs, y pr\u00eatent particuli\u00e8rement attention. C\u2019est ce qu\u2019indique la comparaison de deux enqu\u00eates repr\u00e9sentatives qui ont \u00e9tudi\u00e9 le niveau de connaissance du label de qualit\u00e9 Zewo par les donatrices et les donateurs<\/strong>.<\/strong><\/p>\n\n\n\n<p>Aujourd\u2019hui, plus de la moiti\u00e9 de tous les donateurs a d\u00e9j\u00e0 vu le label de qualit\u00e9 Zewo. 62% d\u2019entre eux y pr\u00eatent souvent ou toujours attention lorsqu\u2019ils donnent. C\u2019est nettement plus que deux ans apr\u00e8s l\u2019introduction du nouveau logo. En 2011, seuls 35% de tous les donateurs le connaissaient. \u00c0 peine la moiti\u00e9 y pr\u00eatait attention, soit une personne qui avait donn\u00e9 sur six. Aujourd\u2019hui, lorsqu\u2019elle donne, une personne sur trois pr\u00eate souvent ou toujours attention au label de qualit\u00e9 Zewo.<\/p>\n\n\n\n<p>Le label de qualit\u00e9 Zewo \u2013 l\u2019aide \u00e0 l\u2019orientation \u00e0 proprement parler lors du don \u2013 est un peu plus connu que la Fondation Zewo. Mais pr\u00e8s d\u2019un donateur sur deux et d\u2019une donatrice sur deux a d\u00e9j\u00e0 entendu parler de la Zewo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Les donateurs particuli\u00e8rement pertinents pr\u00eatent le plus attention au label de qualit\u00e9<\/strong><\/h3>\n\n\n\n<p>Les donatrices et donateurs qui ont donn\u00e9 au total plus de 200 francs au cours des 12 derniers mois sont particuli\u00e8rement int\u00e9ressants pour les \u0153uvres de bienfaisance. Aujourd\u2019hui, 65% d\u2019entre eux connaissent le label de qualit\u00e9 Zewo. 68% d\u2019entre eux y pr\u00eatent attention.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><iframe title=\"Quiconque donne plus conna\u00eet mieux le label de qualit\u00e9 Zewo\" aria-label=\"Balken (gruppiert)\" id=\"datawrapper-chart-Zx3VO\" src=\"https:\/\/datawrapper.dwcdn.net\/Zx3VO\/1\/\" scrolling=\"no\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"299\" frameborder=\"0\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"])for(var e in a.data[\"datawrapper-height\"]){var t=document.getElementById(\"datawrapper-chart-\"+e)||document.querySelector(\"iframe[src*='\"+e+\"']\");t&&(t.style.height=a.data[\"datawrapper-height\"][e]+\"px\")}}))}();\n<\/script><\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\"><iframe title=\"et pr\u00eate particuli\u00e8rement souvent attention au label de qualit\u00e9 lorsqu\u2019il ou elle donne\" aria-label=\"Balken (gruppiert)\" id=\"datawrapper-chart-dUWmF\" src=\"https:\/\/datawrapper.dwcdn.net\/dUWmF\/1\/\" scrolling=\"no\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"341\" frameborder=\"0\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"])for(var e in a.data[\"datawrapper-height\"]){var t=document.getElementById(\"datawrapper-chart-\"+e)||document.querySelector(\"iframe[src*='\"+e+\"']\");t&&(t.style.height=a.data[\"datawrapper-height\"][e]+\"px\")}}))}();\n<\/script><\/pre>\n\n\n\n<p>Dans ce groupe particuli\u00e8rement convoit\u00e9 par les \u0153uvres de bienfaisance, c\u2019est quasiment la moiti\u00e9 qui pr\u00eate souvent ou toujours attention au label de qualit\u00e9 Zewo quand elle donne. Ce sont \u00e9galement ces donatrices et donateurs qui connaissent le mieux le label de qualit\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-cgb-block-zewo-block-button ab-block-button\"><a href=\"https:\/\/zewo.ch\/fr\/votre-boosteur-de-dons\/\" class=\"button primary\"><span class=\"button-arrow\"><\/span>Contribuez \u00e0 accro\u00eetre encore davantage la notori\u00e9t\u00e9 du label de qualit\u00e9 Zewo.<\/a><\/div>\n\n\n\n<p>Le label de qualit\u00e9 Zewo a certes gagn\u00e9 en notori\u00e9t\u00e9 en Suisse romande et y suscite \u00e9galement davantage l\u2019attention que par le pass\u00e9 lorsqu\u2019on donne. Cependant, il reste un potentiel de d\u00e9veloppement. En Suisse al\u00e9manique, aujourd\u2019hui, 59% de tous les donateurs connaissent le label de qualit\u00e9 Zewo. En Suisse romande, \u00e0 peine une personne qui effectue un don sur quatre le conna\u00eet. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Exclusivit\u00e9: l\u2019\u00e9tude sera directement transmise aux \u0153uvres de bienfaisance certifi\u00e9es<\/h3>\n\n\n\n<p>La comparaison dans le temps se base sur deux enqu\u00eates repr\u00e9sentatives aupr\u00e8s de la population suisse que la Zewo a command\u00e9es. L\u2019Institut Link a demand\u00e9 en ligne, en ao\u00fbt 2020, \u00e0 la population r\u00e9sidant en Suisse al\u00e9manique et romande si elle conna\u00eet et pr\u00eate attention au label de qualit\u00e9 Zewo. En f\u00e9vrier 2011, Isopublic avait analys\u00e9, par des entretiens personnels, le niveau de connaissance du label de qualit\u00e9 Zewo par les donatrices et donateurs<\/p>\n\n\n\n<p>Un PDF sera transmis directement aux \u0153uvres de bienfaisance certifi\u00e9es dans les prochains jours. Pour un exemplaire personnel, contactez-nous ici: <a href=\"mailto:info@zewo.ch\" target=\"_blank\" rel=\"noreferrer noopener\">info@zewo.ch<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quiconque donne beaucoup conna\u00eet bien le label de qualit\u00e9 Zewo et y pr\u00eate souvent attention.<\/p>\n","protected":false},"author":6,"featured_media":4575142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15543,8770,8768,8769,11],"tags":[14545,14547,16374],"class_list":["post-4575114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-etudes","category-fundraising","category-news-2","category-non-classifiee","tag-communication","tag-etude","tag-label-de-qualite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - 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