{"id":5934634,"date":"2025-11-27T15:43:23","date_gmt":"2025-11-27T14:43:23","guid":{"rendered":"https:\/\/zewo.ch\/?p=5934634"},"modified":"2025-11-27T15:50:38","modified_gmt":"2025-11-27T14:50:38","slug":"news-der-spendenreport-2025-ist-da-die-trends-herausforderungen-und-chancen","status":"publish","type":"post","link":"https:\/\/zewo.ch\/de\/news-der-spendenreport-2025-ist-da-die-trends-herausforderungen-und-chancen\/","title":{"rendered":"Der Spendenreport 2025 ist da \u2013 die Trends, Herausforderungen und Chancen"},"content":{"rendered":"\n<p><strong>Die neusten Zahlen zeigen: Die Spendenbereitschaft in der Schweiz bleibt beeindruckend hoch. Gleichzeitig geraten viele gemeinn\u00fctzige Organisationen st\u00e4rker unter Druck \u2013 etwa durch den versch\u00e4rften Wettbewerb in sozialen Medien oder die K\u00fcrzung staatlicher Mittel. Der Spendenreport 2025 zeigt auf, wie Hilfswerke diesen Herausforderungen begegnen und den starken gesellschaftlichen R\u00fcckhalt nutzen.<\/strong><\/p>\n\n\n\n<p>Der Spendenreport bietet einen umfassenden Einblick in Trends, Entwicklungen und Risiken im NPO-Sektor. Zu den inhaltlichen H\u00f6hepunkten geh\u00f6ren:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Entwicklungszusammenarbeit:<\/strong> Markus H\u00e4fliger, Andr\u00e9 Chatelain und Stefan H\u00e4derli (Heilsarmee Schweiz) beleuchten die globalen K\u00fcrzungen und ihre Folgen.<\/li>\n\n\n\n<li><strong>Asylbereich:<\/strong> Alexandra Karle (Amnesty International Schweiz) ordnet den politischen Diskurs und die Rolle der Zivilgesellschaft ein.<\/li>\n\n\n\n<li><strong>Soziale Inlandhilfe:<\/strong> Andreas Lustenberger (Caritas Schweiz) zeigt, wie steigende Lebenshaltungskosten armutsbetroffene Menschen belasten.<\/li>\n\n\n\n<li><strong>Spenden- und Imagebarometer:<\/strong> Ruth Wagner (Swissfundraising) erkl\u00e4rt, warum Medienmix und Spenderbindung neu gedacht werden m\u00fcssen.<\/li>\n\n\n\n<li><strong>Spendenland Schweiz:<\/strong> Die wichtigsten Kennzahlen und Trends im \u00dcberblick<\/li>\n\n\n\n<li><strong>Kommunikationsanalyse (INKA-Studie):<\/strong> Roger Tinner (Swissfundraising) \u00fcber die Rolle von NPO-Kommunikation zwischen Reichweite und Glaubw\u00fcrdigkeit<\/li>\n\n\n\n<li><strong>KI im Fundraising:<\/strong> Hanspeter Bigler (Swissfundraising) zu Chancen und Risiken des KI-Einsatzes.<\/li>\n\n\n\n<li><strong>Wirkungsorientierung:<\/strong> Martina Ziegerer (Zewo) spricht \u00fcber die Bedeutung von Glaubw\u00fcrdigkeit und das Zewo Impact Tool.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-cgb-block-zewo-block-button ab-block-button\"><a href=\"\/de\/der-spendenreport\/\" class=\"button primary\"><span class=\"button-arrow\"><\/span>Jetzt den Spendenreport online lesen oder als PDF herunterladen<\/a><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Spendenbereitschaft in der Schweiz bleibt hoch \u2013 zugleich stehen Hilfswerke vor neuen Herausforderungen. Der Spendenreport 2025 zeigt, wie Organisationen dem Gegenwind begegnen und den R\u00fcckenwind der Solidarit\u00e4t nutzen. <\/p>\n","protected":false},"author":38,"featured_media":5934635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,14399,1860],"tags":[14400,4640,290,16746],"class_list":["post-5934634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising_de","category-kommunikation","category-news","tag-fundraising","tag-npo","tag-spenden","tag-spendenreport"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zewo<\/title>\n<meta name=\"description\" content=\"Der Spendenreport von Zewo und Swissfundraising bietet einen umfassenden Einblick in Trends, Entwicklungen und Risiken im NPO-Sektor.\" 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