{"id":5932516,"date":"2025-09-18T11:50:08","date_gmt":"2025-09-18T09:50:08","guid":{"rendered":"https:\/\/zewo.ch\/?p=5932516"},"modified":"2025-10-08T09:05:26","modified_gmt":"2025-10-08T07:05:26","slug":"news-spendenstatistik-2024","status":"publish","type":"post","link":"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/","title":{"rendered":"Spendenstatistik 2024"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-die-hohe-spendenbereitschaft-halt-an\">Die hohe Spendenbereitschaft h\u00e4lt an <\/h2>\n\n\n\n<iframe loading=\"lazy\" title=\"Grafik 1 I Spendenvolumen Schweiz 2003 bis 2024\" aria-label=\"Liniendiagramm\" id=\"datawrapper-chart-R3CyM\" src=\"https:\/\/datawrapper.dwcdn.net\/R3CyM\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"border: none;\" width=\"754\" height=\"640\" data-external=\"1\"><\/iframe>\n\n\n\n<p>Das Spendenaufkommen bleibt damit auf hohem Niveau. Zum f\u00fcnften Mal in Folge wurde die Zwei-Milliarden-Marke \u00fcberschritten. In den letzten 20 Jahren hat sich das j\u00e4hrliche Spendenvolumen verdoppelt, wie die Zewo-Spendenstatistik in Zusammenarbeit mit der Universit\u00e4t Freiburg zeigt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Spendenanstieg dank F\u00f6rderstiftungen und h\u00f6heren Durchschnittsspenden<\/h3>\n\n\n\n<p>2024 erhielten zertifizierte Hilfswerke 1,503 Milliarden Franken. In der Romandie stiegen die Einnahmen, in der Deutschschweiz gingen sie leicht zur\u00fcck. Treiber waren h\u00f6here Durchschnittsspenden und gr\u00f6ssere Beitr\u00e4ge von Stiftungen, belastend wirkte die sinkende Spendenbasis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hilfswerke reagieren auf K\u00fcrzungen staatlicher Entwicklungszusammenarbeit<\/h3>\n\n\n\n<p>Zwei von drei international t\u00e4tigen Hilfswerken sind von K\u00fcrzungen betroffen oder rechnen damit. Drei Viertel reagierten bereits mit Projektabbau oder Stellenk\u00fcrzungen. Als wichtigste Gegenstrategien gelten verst\u00e4rktes Fundraising und Effizienzsteigerungen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Twint bleibt das meistgenutzte digitale Zahlungsmittel<\/h3>\n\n\n\n<p>Bei \u00dcberweisungen lag die Durchschnittsspende 2024 bei 198 Franken, bei digitalen Spenden bei 95 Franken. Twint generiert das gr\u00f6sste Spendenvolumen, der Durchschnittsbetrag sinkt jedoch. Die h\u00f6chsten Durchschnittsspenden kommen \u00fcber PostFinance und Kreditkarten.<\/p>\n\n\n\n<p>Die vollst\u00e4ndige Spendenstatistik 2024 der Stiftung Zewo und Informationen zu den Spendenzahlen der letzten Jahre finden Sie auf unserer Webseite&nbsp;<a href=\"\/de\/spendenstatistik\/\">Spendenstatistik<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Spendenfreude in der Schweiz bleibt hoch: 2024 flossen erneut 2,25 Milliarden Franken an gemeinn\u00fctzige Organisationen. Trotz weniger aktiver Spenderinnen und Spender profitieren Zewo-zertifizierte Werke von h\u00f6heren Durchschnittsspenden und Stiftungsgeldern \u2013 w\u00e4hrend Hilfswerke unter gek\u00fcrzten staatlichen Beitr\u00e4gen leiden.<\/p>\n","protected":false},"author":40,"featured_media":5932518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,14399,1860],"tags":[290,14408],"class_list":["post-5932516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising_de","category-kommunikation","category-news","tag-spenden","tag-spendenstatistik"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zewo<\/title>\n<meta name=\"description\" content=\"Die Spendenbereitschaft bleibt hoch: 2,25 Milliarden CHF Spenden im Jahr 2024. Entdecken Sie die wichtigsten Trends in der Zewo-Spendenstatistik.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:description\" content=\"Die Spendenbereitschaft bleibt hoch: 2,25 Milliarden CHF Spenden im Jahr 2024. Entdecken Sie die wichtigsten Trends in der Zewo-Spendenstatistik.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Zewo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Stiftung.ZEWO\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-18T09:50:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-08T07:05:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zewo.ch\/wp-content\/uploads\/2025\/09\/Spendenstatistik24_Bild_mHintergrund_V2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elena Nguyen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stiftung_zewo\" \/>\n<meta name=\"twitter:site\" content=\"@stiftung_zewo\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena Nguyen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/\"},\"author\":{\"name\":\"Elena Nguyen\",\"@id\":\"https:\/\/zewo.ch\/de\/#\/schema\/person\/2085644a18fec41e4bf4a9ca7b98436d\"},\"headline\":\"Spendenstatistik 2024\",\"datePublished\":\"2025-09-18T09:50:08+00:00\",\"dateModified\":\"2025-10-08T07:05:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/\"},\"wordCount\":189,\"publisher\":{\"@id\":\"https:\/\/zewo.ch\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zewo.ch\/wp-content\/uploads\/2025\/09\/Spendenstatistik24_Bild_mHintergrund_V2.png\",\"keywords\":[\"Spenden\",\"Spendenstatistik\"],\"articleSection\":[\"Fundraising\",\"Kommunikation\",\"News\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/#webpage\",\"url\":\"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/#webpage\",\"name\":\"\",\"isPartOf\":{\"@id\":\"https:\/\/zewo.ch\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zewo.ch\/wp-content\/uploads\/2025\/09\/Spendenstatistik24_Bild_mHintergrund_V2.png\",\"datePublished\":\"2025-09-18T09:50:08+00:00\",\"dateModified\":\"2025-10-08T07:05:26+00:00\",\"description\":\"Die Spendenbereitschaft bleibt hoch: 2,25 Milliarden CHF Spenden im Jahr 2024. Entdecken Sie die wichtigsten Trends in der Zewo-Spendenstatistik.\",\"breadcrumb\":{\"@id\":\"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/#primaryimage\",\"url\":\"https:\/\/zewo.ch\/wp-content\/uploads\/2025\/09\/Spendenstatistik24_Bild_mHintergrund_V2.png\",\"contentUrl\":\"https:\/\/zewo.ch\/wp-content\/uploads\/2025\/09\/Spendenstatistik24_Bild_mHintergrund_V2.png\",\"width\":600,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zewo.ch\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spendenstatistik 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zewo.ch\/de\/#website\",\"url\":\"https:\/\/zewo.ch\/de\/\",\"name\":\"Zewo\",\"description\":\"Ihre Spende in guten H\u00e4nden.\",\"publisher\":{\"@id\":\"https:\/\/zewo.ch\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zewo.ch\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zewo.ch\/de\/#organization\",\"name\":\"Stiftung Zewo\",\"url\":\"https:\/\/zewo.ch\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/zewo.ch\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/zewo.ch\/wp-content\/uploads\/2019\/08\/Zewo_Logo_Claim_D.svg\",\"contentUrl\":\"https:\/\/zewo.ch\/wp-content\/uploads\/2019\/08\/Zewo_Logo_Claim_D.svg\",\"width\":1,\"height\":1,\"caption\":\"Stiftung Zewo\"},\"image\":{\"@id\":\"https:\/\/zewo.ch\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Stiftung.ZEWO\/\",\"https:\/\/x.com\/stiftung_zewo\",\"https:\/\/www.linkedin.com\/company\/stiftung-zewo\",\"https:\/\/www.youtube.com\/channel\/UCzjsVJro12OXcvvx1LQP8tw\",\"https:\/\/de.wikipedia.org\/wiki\/Zewo\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/zewo.ch\/de\/#\/schema\/person\/2085644a18fec41e4bf4a9ca7b98436d\",\"name\":\"Elena Nguyen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/zewo.ch\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/760babcd5d5ebbcb115aea99579fe44a83f4ca654fd613595f197cdd58f11fd6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/760babcd5d5ebbcb115aea99579fe44a83f4ca654fd613595f197cdd58f11fd6?s=96&d=mm&r=g\",\"caption\":\"Elena Nguyen\"},\"sameAs\":[\"http:\/\/zewo.ch\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Zewo","description":"Die Spendenbereitschaft bleibt hoch: 2,25 Milliarden CHF Spenden im Jahr 2024. Entdecken Sie die wichtigsten Trends in der Zewo-Spendenstatistik.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/","og_locale":"de_DE","og_type":"article","og_description":"Die Spendenbereitschaft bleibt hoch: 2,25 Milliarden CHF Spenden im Jahr 2024. Entdecken Sie die wichtigsten Trends in der Zewo-Spendenstatistik.","og_url":"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/","og_site_name":"Zewo","article_publisher":"https:\/\/www.facebook.com\/Stiftung.ZEWO\/","article_published_time":"2025-09-18T09:50:08+00:00","article_modified_time":"2025-10-08T07:05:26+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/zewo.ch\/wp-content\/uploads\/2025\/09\/Spendenstatistik24_Bild_mHintergrund_V2.png","type":"image\/png"}],"author":"Elena Nguyen","twitter_card":"summary_large_image","twitter_creator":"@stiftung_zewo","twitter_site":"@stiftung_zewo","twitter_misc":{"Verfasst von":"Elena Nguyen","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/#article","isPartOf":{"@id":"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/"},"author":{"name":"Elena Nguyen","@id":"https:\/\/zewo.ch\/de\/#\/schema\/person\/2085644a18fec41e4bf4a9ca7b98436d"},"headline":"Spendenstatistik 2024","datePublished":"2025-09-18T09:50:08+00:00","dateModified":"2025-10-08T07:05:26+00:00","mainEntityOfPage":{"@id":"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/"},"wordCount":189,"publisher":{"@id":"https:\/\/zewo.ch\/de\/#organization"},"image":{"@id":"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/zewo.ch\/wp-content\/uploads\/2025\/09\/Spendenstatistik24_Bild_mHintergrund_V2.png","keywords":["Spenden","Spendenstatistik"],"articleSection":["Fundraising","Kommunikation","News"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/#webpage","url":"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/#webpage","name":"","isPartOf":{"@id":"https:\/\/zewo.ch\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/#primaryimage"},"image":{"@id":"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/zewo.ch\/wp-content\/uploads\/2025\/09\/Spendenstatistik24_Bild_mHintergrund_V2.png","datePublished":"2025-09-18T09:50:08+00:00","dateModified":"2025-10-08T07:05:26+00:00","description":"Die Spendenbereitschaft bleibt hoch: 2,25 Milliarden CHF Spenden im Jahr 2024. Entdecken Sie die wichtigsten Trends in der Zewo-Spendenstatistik.","breadcrumb":{"@id":"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/#primaryimage","url":"https:\/\/zewo.ch\/wp-content\/uploads\/2025\/09\/Spendenstatistik24_Bild_mHintergrund_V2.png","contentUrl":"https:\/\/zewo.ch\/wp-content\/uploads\/2025\/09\/Spendenstatistik24_Bild_mHintergrund_V2.png","width":600,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/zewo.ch\/de\/news-spendenstatistik-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zewo.ch\/de\/"},{"@type":"ListItem","position":2,"name":"Spendenstatistik 2024"}]},{"@type":"WebSite","@id":"https:\/\/zewo.ch\/de\/#website","url":"https:\/\/zewo.ch\/de\/","name":"Zewo","description":"Ihre Spende in guten H\u00e4nden.","publisher":{"@id":"https:\/\/zewo.ch\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zewo.ch\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/zewo.ch\/de\/#organization","name":"Stiftung Zewo","url":"https:\/\/zewo.ch\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/zewo.ch\/de\/#\/schema\/logo\/image\/","url":"https:\/\/zewo.ch\/wp-content\/uploads\/2019\/08\/Zewo_Logo_Claim_D.svg","contentUrl":"https:\/\/zewo.ch\/wp-content\/uploads\/2019\/08\/Zewo_Logo_Claim_D.svg","width":1,"height":1,"caption":"Stiftung Zewo"},"image":{"@id":"https:\/\/zewo.ch\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Stiftung.ZEWO\/","https:\/\/x.com\/stiftung_zewo","https:\/\/www.linkedin.com\/company\/stiftung-zewo","https:\/\/www.youtube.com\/channel\/UCzjsVJro12OXcvvx1LQP8tw","https:\/\/de.wikipedia.org\/wiki\/Zewo"]},{"@type":"Person","@id":"https:\/\/zewo.ch\/de\/#\/schema\/person\/2085644a18fec41e4bf4a9ca7b98436d","name":"Elena Nguyen","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/zewo.ch\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/760babcd5d5ebbcb115aea99579fe44a83f4ca654fd613595f197cdd58f11fd6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/760babcd5d5ebbcb115aea99579fe44a83f4ca654fd613595f197cdd58f11fd6?s=96&d=mm&r=g","caption":"Elena Nguyen"},"sameAs":["http:\/\/zewo.ch"]}]}},"publishpress_future_action":{"enabled":false,"date":"2026-04-25 11:08:27","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/zewo.ch\/de\/wp-json\/wp\/v2\/posts\/5932516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zewo.ch\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zewo.ch\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zewo.ch\/de\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/zewo.ch\/de\/wp-json\/wp\/v2\/comments?post=5932516"}],"version-history":[{"count":29,"href":"https:\/\/zewo.ch\/de\/wp-json\/wp\/v2\/posts\/5932516\/revisions"}],"predecessor-version":[{"id":5933344,"href":"https:\/\/zewo.ch\/de\/wp-json\/wp\/v2\/posts\/5932516\/revisions\/5933344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zewo.ch\/de\/wp-json\/wp\/v2\/media\/5932518"}],"wp:attachment":[{"href":"https:\/\/zewo.ch\/de\/wp-json\/wp\/v2\/media?parent=5932516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zewo.ch\/de\/wp-json\/wp\/v2\/categories?post=5932516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zewo.ch\/de\/wp-json\/wp\/v2\/tags?post=5932516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}