{"id":5801536,"date":"2023-11-09T09:01:29","date_gmt":"2023-11-09T08:01:29","guid":{"rendered":"https:\/\/zewo.ch\/?p=5801536"},"modified":"2023-11-09T09:01:30","modified_gmt":"2023-11-09T08:01:30","slug":"news-die-zewo-werbeoffensive-in-der-romandie-ist-gestartet","status":"publish","type":"post","link":"https:\/\/zewo.ch\/de\/news-die-zewo-werbeoffensive-in-der-romandie-ist-gestartet\/","title":{"rendered":"Die Zewo-Werbeoffensive in der Romandie ist gestartet!"},"content":{"rendered":"\n<p>In den letzten 10 Jahren konnten wir die <strong>Bekanntheit des Zewo-G\u00fctesiegels schweizweit fast verdoppeln<\/strong>. Unsere Werbung f\u00fcrs G\u00fctesiegel wirkt &#8211; und trotzdem sind wir nicht ganz zufrieden. Denn obwohl wir wie allgemein \u00fcblich einen Drittel unseres Werbebudgets jeweils in der Westschweiz investiert haben, ist das G\u00fctesiegel in der Romandie viel weniger bekannt als in der Deutschschweiz. Das wollen wir \u00e4ndern.<\/p>\n\n\n\n<p>Wenn Sie in den letzten zwei Wochen in der Westschweiz unterwegs waren, sind Ihnen vielleicht unsere Plakate aufgefallen. Diese sind Teil unserer <strong>Werbeoffensive in der Romandie, die wir rechtzeitig zur Spendenhochsaison lanciert haben.<\/strong> Durch die Sichtbarkeit im \u00f6ffentlichen Raum der Westschweiz wollen wir die Bekanntheit in den n\u00e4chsten Jahren steigern. Erg\u00e4nzend zu den Plakaten verst\u00e4rken wir die Pr\u00e4senz des G\u00fctesiegels auch auf den Online-Newskan\u00e4len und f\u00f6rdern durch gezielte Massnahmen die Gratisschaltung unserer Inserate in Westschweizer Titeln.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/zewo.ch\/wp-content\/uploads\/2023\/11\/CUBE_AIDE-VIDE-1920x1080-1.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/zewo.ch\/wp-content\/uploads\/2023\/11\/CUBE_DON-BON-1920x1080-1.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Waren Sie in den letzten zwei Wochen in der Romandie unterwegs? Dann sind Ihnen wom\u00f6glich unsere Plakate aufgefallen. M\u00f6chten Sie mehr erfahren \u00fcber die Ziele und Massnahmen der Zewo-Werbekampagne in der Westschweiz?<\/p>\n","protected":false},"author":40,"featured_media":5801597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15543,14399,1860,11],"tags":[16376,16440,16473,16467,16437,16474,16373],"class_list":["post-5801536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-kommunikation","category-news","category-non-classifiee","tag-bekanntheit","tag-guetesiegel","tag-romandie","tag-werbeaktion","tag-werbung","tag-westschweiz","tag-zewo-guetesiegel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zewo<\/title>\n<meta name=\"description\" content=\"Wenn Sie in den letzten zwei Wochen in der Westschweiz unterwegs waren, sind Ihnen vielleicht unsere Plakate aufgefallen. Diese sind Teil unserer Werbeoffensive in der Romandie, die wir rechtzeitig zur Spendenhochsaison lanciert haben.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zewo.ch\/de\/news-die-zewo-werbeoffensive-in-der-romandie-ist-gestartet\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:description\" content=\"Wenn Sie in den letzten zwei Wochen in der Westschweiz unterwegs waren, sind Ihnen vielleicht unsere Plakate aufgefallen. Diese sind Teil unserer Werbeoffensive in der Romandie, die wir rechtzeitig zur Spendenhochsaison lanciert haben.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zewo.ch\/de\/news-die-zewo-werbeoffensive-in-der-romandie-ist-gestartet\/\" \/>\n<meta property=\"og:site_name\" content=\"Zewo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Stiftung.ZEWO\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-09T08:01:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-09T08:01:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zewo.ch\/wp-content\/uploads\/2023\/11\/Design-ohne-Titel-10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elena Nguyen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stiftung_zewo\" \/>\n<meta name=\"twitter:site\" content=\"@stiftung_zewo\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena Nguyen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zewo.ch\/de\/news-die-zewo-werbeoffensive-in-der-romandie-ist-gestartet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zewo.ch\/de\/news-die-zewo-werbeoffensive-in-der-romandie-ist-gestartet\/\"},\"author\":{\"name\":\"Elena Nguyen\",\"@id\":\"https:\/\/zewo.ch\/de\/#\/schema\/person\/2085644a18fec41e4bf4a9ca7b98436d\"},\"headline\":\"Die Zewo-Werbeoffensive in der Romandie ist gestartet!\",\"datePublished\":\"2023-11-09T08:01:29+00:00\",\"dateModified\":\"2023-11-09T08:01:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zewo.ch\/de\/news-die-zewo-werbeoffensive-in-der-romandie-ist-gestartet\/\"},\"wordCount\":153,\"publisher\":{\"@id\":\"https:\/\/zewo.ch\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/zewo.ch\/de\/news-die-zewo-werbeoffensive-in-der-romandie-ist-gestartet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zewo.ch\/wp-content\/uploads\/2023\/11\/Design-ohne-Titel-10.png\",\"keywords\":[\"Bekanntheit\",\"G\u00fctesiegel\",\"Romandie\",\"Werbeaktion\",\"Werbung\",\"Westschweiz\",\"Zewo-G\u00fctesiegel\"],\"articleSection\":[\"Communication\",\"Kommunikation\",\"News\",\"Non classifi\u00e9(e)\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zewo.ch\/de\/news-die-zewo-werbeoffensive-in-der-romandie-ist-gestartet\/#webpage\",\"url\":\"https:\/\/zewo.ch\/de\/news-die-zewo-werbeoffensive-in-der-romandie-ist-gestartet\/#webpage\",\"name\":\"\",\"isPartOf\":{\"@id\":\"https:\/\/zewo.ch\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zewo.ch\/de\/news-die-zewo-werbeoffensive-in-der-romandie-ist-gestartet\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zewo.ch\/de\/news-die-zewo-werbeoffensive-in-der-romandie-ist-gestartet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zewo.ch\/wp-content\/uploads\/2023\/11\/Design-ohne-Titel-10.png\",\"datePublished\":\"2023-11-09T08:01:29+00:00\",\"dateModified\":\"2023-11-09T08:01:30+00:00\",\"description\":\"Wenn Sie in den letzten zwei Wochen in der Westschweiz unterwegs waren, sind Ihnen vielleicht unsere Plakate aufgefallen. 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