{"id":20206,"date":"2019-05-09T16:19:27","date_gmt":"2019-05-09T14:19:27","guid":{"rendered":"https:\/\/www.zewo.ch\/?page_id=20206"},"modified":"2025-11-27T15:15:15","modified_gmt":"2025-11-27T14:15:15","slug":"der-spendenreport","status":"publish","type":"page","link":"https:\/\/zewo.ch\/de\/der-spendenreport\/","title":{"rendered":"Spendenreport"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-spendenreport-2025-trends-herausforderungen-und-chancen\">Spendenreport 2025 &#8211; Trends, Herausforderungen und Chancen<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"600\" src=\"https:\/\/zewo.ch\/wp-content\/uploads\/2025\/11\/Spendenreport_2025_DE.png\" alt=\"Bild Spendenreport 2025\" class=\"wp-image-5934729\" style=\"width:800px\" srcset=\"https:\/\/zewo.ch\/wp-content\/uploads\/2025\/11\/Spendenreport_2025_DE.png 400w, https:\/\/zewo.ch\/wp-content\/uploads\/2025\/11\/Spendenreport_2025_DE-200x300.png 200w\" sizes=\"auto, (min-width: 960px) 75vw, 100vw\" \/><\/figure><\/div>\n\n\n<p><strong>Die Spendenbereitschaft in der Schweiz bleibt hoch. Gleichzeitig stehen Hilfswerke unter Druck \u2013 vom h\u00e4rteren Wettbewerb in sozialen Medien bis zu gek\u00fcrzten staatlichen Mitteln. Der Spendenreport 2025 zeigt, wie Organisationen diesem Gegenwind begegnen und den R\u00fcckenwind der Solidarit\u00e4t nutzen \u2013 getragen von Menschen und Institutionen, die mit Herz und \u00dcberzeugung handeln.<\/strong><\/p>\n\n\n\n<p>Die <strong>Highlights <\/strong>aus dem Spendenreport 2025, gemeinsam herausgegeben von Swissfundraising und der Stiftung Zewo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Markus H\u00e4fliger, Andr\u00e9 Chatelain und Stefan H\u00e4derli<\/strong> von der Heilsarmee Schweiz beleuchten die aktuellen Herausforderungen in der Entwicklungszusammenarbeit<\/li>\n\n\n\n<li><strong>Alexandra Karle <\/strong>von Amnesty International Schweiz ordnet den politischen Diskurs und das zivilgesellschaftli\u00adche Engagement im <strong>Asylbereich<\/strong> ein<\/li>\n\n\n\n<li><strong>Andreas Lustenberger<\/strong>, Caritas Schweiz, \u00fcber die aktuellen Entwicklungen in der sozialen Inlandhilfe<\/li>\n\n\n\n<li><strong>Spenden- und Imagebarometer <\/strong>von Swissfundraising \u2013 <strong>Ruth Wagner<\/strong> \u00fcber die Gr\u00fcnde, warum Medienmix und Spenderbindung neu gedacht werden m\u00fcssen<\/li>\n\n\n\n<li>\u00dcbersicht zum <strong>Spendenland Schweiz<\/strong> mit den wichtigsten Kennzahlen<\/li>\n\n\n\n<li><strong>Kommunikationsanalyse (INKA-Studie)<\/strong> von Mediafocus 2024\/2025 \u2013 <strong>Roger Tinner<\/strong> \u00fcber die Kommunikation von NPOs und wie sie im Spannungsfeld zwischen Reichweite und Glaubw\u00fcrdigkeit agieren<\/li>\n\n\n\n<li><strong>Hanspeter Bigler <\/strong>\u00fcber die <strong>KI-Leitlinien von Swissfundraising<\/strong> und die grossen Potenziale, aber auch gravierenden Risiken des Einsatzes von KI<\/li>\n\n\n\n<li><strong>Martina Ziegerer<\/strong>, Zewo, spricht dar\u00fcber, wie NPO ihre <strong>Glaubw\u00fcrdigkeit durch Wirkungsorientierung<\/strong> st\u00e4rken \u2013 mit Hilfe des <strong>Zewo Impact Tools<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Der Spendenreport von Zewo und Swissfundraising bietet wertvolle Analysen aus der Welt der NPO und Orientierungshilfen f\u00fcr die Zukunft. <\/p>\n\n\n\n<p>Bl\u00e4ttern Sie hier den Spendenreport Schweiz 2025 als Online-Magazin durch oder laden Sie das PDF herunter. Wir w\u00fcnschen Ihnen eine inspirierende Lekt\u00fcre.<\/p>\n\n\n\n<div style=\"position:relative;overflow:hidden;height:566px;max-width:100%;\" data-page-width=\"453\" data-page-height=\"640\"><iframe style=\"position:absolute;top:0;left:0;width:100%;height:100%;\"   src=\"https:\/\/www.yumpu.com\/de\/embed\/view\/KdCJIvUrXaW7e0MO\" frameborder=\"0\" allowfullscreen=\"true\"  allowtransparency=\"true\"><\/iframe><\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-download-pdf\">Download PDF<\/h2>\n\n\n\n<div class=\"wp-block-cgb-block-zewo-block-button ab-block-button\"><a href=\"https:\/\/zewo.ch\/wp-content\/uploads\/2025\/11\/Spendenreport_2025_DE.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"button primary\"><span class=\"button-arrow\"><\/span>Download Spendenreport 2025<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-archiv-spendenreport\">Archiv Spendenreport<\/h2>\n\n\n\n<ul class=\"wp-block-list list-icons\">\n<li><a href=\"https:\/\/zewo.ch\/wp-content\/uploads\/2024\/12\/Spendenreport_2024.pdf\" rel=\"nofollow\">2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/zewo.ch\/wp-content\/uploads\/2024\/01\/Spendenreport_2023_de_final.pdf\">2023<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/zewo.ch\/wp-content\/uploads\/2022\/12\/Spendenreport_2022_D.pdf\">2022<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/zewo.ch\/wp-content\/uploads\/2022\/01\/Spendenreport_2021.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">2021<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/zewo.ch\/wp-content\/uploads\/2020\/11\/spendenreport_2020.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">2020<\/a><\/li>\n\n\n\n<li><a href=\"\/de\/spendenreport_lr\/\" target=\"_blank\" rel=\"noreferrer noopener\">2019<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"cell small-12 medium-6\"><div class=\"wp-block-cgb-block-zewo-block-image-teaser ab-block-cta bg-color-secondary\"><div class=\"ab-cta-image-wrap bg-color-secondary\"><img decoding=\"async\" class=\"ab-cta-image\" src=\"https:\/\/zewo.ch\/wp-content\/uploads\/2019\/10\/frau-am-bildschirm-1.png\" alt=\"Finden Sie heraus, ob sich Ihre NPO pr\u00fcfen lassen kann.\"\/><\/div><div class=\"ab-cta-content\"><h2 class=\"ab-cta-title\">Kann sich Ihre NPO pr\u00fcfen lassen?<\/h2><\/div><div class=\"ab-cta-button\"><a href=\"\/de\/der-weg-zum-zewo-guetesiegel\/eignungstest\/\" target=\"_self\" rel=\"noopener noreferrer\" class=\"button primary button-teaser\"><span class=\"button-arrow\"><\/span>Eignungstest machen<\/a><\/div><a href=\"\/de\/der-weg-zum-zewo-guetesiegel\/eignungstest\/\" target=\"_self\" rel=\"noopener noreferrer\" class=\"button-teaser--is-full\"><\/a><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"cell small-12 medium-6\"><div class=\"wp-block-cgb-block-zewo-block-image-teaser ab-block-cta bg-color-secondary\"><div class=\"ab-cta-image-wrap bg-color-secondary\"><img decoding=\"async\" class=\"ab-cta-image\" src=\"https:\/\/zewo.ch\/wp-content\/uploads\/2019\/05\/21-zewo-standards-1.png\" alt=\"Die 21 Zewo-Standards f\u00fcr Spenden sammelnde NPO\"\/><\/div><div class=\"ab-cta-content\"><h2 class=\"ab-cta-title\">Die 21 Zewo-Standards<\/h2><\/div><div class=\"ab-cta-button\"><a href=\"\/de\/die-21-zewo-standards\/\" target=\"_self\" rel=\"noopener noreferrer\" class=\"button primary button-teaser\"><span class=\"button-arrow\"><\/span>Mehr erfahren<\/a><\/div><a href=\"\/de\/die-21-zewo-standards\/\" target=\"_self\" rel=\"noopener noreferrer\" class=\"button-teaser--is-full\"><\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cgb-block-zewo-block-columns-container container bg-color-light-gray\"><div class=\"grid-x grid-margin-x\" data-columns=\"2\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Spendenreport 2025 &#8211; Trends, Herausforderungen und Chancen Die Spendenbereitschaft in der Schweiz bleibt hoch. Gleichzeitig stehen Hilfswerke unter Druck \u2013 vom h\u00e4rteren Wettbewerb in sozialen Medien bis zu gek\u00fcrzten staatlichen Mitteln. Der Spendenreport 2025 zeigt, wie Organisationen diesem Gegenwind begegnen und den R\u00fcckenwind der Solidarit\u00e4t nutzen \u2013 getragen von Menschen und Institutionen, die mit Herz [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":666080,"parent":0,"menu_order":237,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"folder":[6639],"class_list":["post-20206","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zewo<\/title>\n<meta name=\"description\" content=\"Wie spendet die Schweizer Bev\u00f6lkerung? Wie berichten die Medien \u00fcber Hilfswerke? Die Antworten finden Sie im neuen Spendenreport.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zewo.ch\/de\/der-spendenreport\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:description\" content=\"Wie spendet die Schweizer Bev\u00f6lkerung? Wie berichten die Medien \u00fcber Hilfswerke? 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